PR Strategy & Planning ∙ 7 min read
Content Marketing vs Brand Journalism: Definition, Stats & Examples
Edyta Kowal ∙ 14 Sep 2023
I’m a trained journalist and I now use my journalistic skills to create content for Prowly as their Content Manager. For some people, I am rather a brand journalist. For others – there’s no such thing as brand journalism. They prefer to talk about “failing journalism.” What is fueling this debate?
Media Lists & Journalists ∙ 6 min read
Top Sports Journalists in the US - The 2025 List
Prowly ∙ 12 Sep 2023
Ask any sports PR professional what one of the biggest challenges to securing coverage is, and they will likely tell you it is finding the most relevant sports journalists. No matter the feature, if you are not pitching to the right reporter, it can take a long time to secure the coverage you deserve. If […]
Media Lists & Journalists ∙ 5 min read
Top Canadian Media Contacts to Be in Touch With (Toronto, Vancouver, Ottawa)
Magdalena Wosinska ∙ 12 Sep 2023
Which news sites and individual reporters have the greatest impact on the national discussion concerning the upcoming changes in the country, culture, and with whom it is worth talking about what is happening in these regions. I've decided to make this task easier for you.
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Kristen Skladd, Founder of KMS Group
Prowly ∙ 9 Sep 2023
Got a few minutes? Because that’s all you need for Prowly #PRChat, where diverse voices in PR share their thoughts on a wide range of topics. This time we’re glad to have Kristen Skladd, Founder at KMS Group. With a background in journalism, she crossed over to handling PR duties for an amazing list of […]
Media Lists & Journalists ∙ 6 min read
Top Music Journalists to Cover Your Story – The 2025 List
Prowly ∙ 4 Sep 2023
Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]
PR Strategy & Planning ∙ 5 min read
What Makes the News? Two Sets of News Values Compared
Jo Detavernier ∙ 31 Aug 2023
It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really?
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Jennifer Sanchis, Account Director at CARMA
Prowly ∙ 31 Aug 2023
Prowly #PRChat is the quick read where industry pros share their take on the issues of the day and sometimes the trends we’ll hear about tomorrow. This time we welcome Jennifer Sanchis, Account Director at CARMA, provider of global PR analysis solutions. She’s an expert on the role and significance of digital media intelligence and […]
PR Strategy & Planning ∙ 12 min read
How to Stop Spam Backlinks from Ruining Your Google Reputation
Anastasia Ryan ∙ 4 Aug 2023
We’re inclined to think that each new backlink is a good one. Sadly, that’s not the case. This is why I want to talk about bad backlinks, how they can hurt your rankings, and what can you do to stop them from doing so.
PR Outreach & Media Relations ∙ 5 min read
Why Use PR Outreach Software (w/ Best Tools To Choose From)
Prowly ∙ 4 Aug 2023
When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. However, ensuring you are contacting journalists in the most effective way can be challenging. Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. If you're on the lookout for […]
PR Strategy & Planning ∙ 4 min read
The Best Time & Day to Send a Press Release [2025 Update]
Rafal Salak ∙ 29 Jul 2023
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over...
PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How To Improve Sender Reputation and Email Deliverability
Prowly ∙ 29 Jul 2023
Email continues to play an important role in public relations. For effective pitching, sender reputation is key to the success of any campaign.
PR Outreach & Media Relations ∙ 4 min read
Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That)
Prowly ∙ 28 Jul 2023
There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]
