PR Industry News & Trends ∙ 9 min read
What Is Modern Public Relations? 15 Definitions From Experienced PR Practitioners
Edyta Kowal ∙ 30 Jan 2024
Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. What does it mean today to experienced PR practitioners? We asked: Danielle Hibbert (Clearbox), Stephen Waddington (Ketchum), Charlie de Mierre (Porter Novelli London), Vlad Shvets (Fogger), Grzegorz Szczepański (Hill+Knowlton Strategies Poland), Filip Kochan (World Bank), and others.
PR Industry News & Trends ∙ 17 min read
Is It Time to Leave Twitter? PR Pros Weigh In
Gina Nowicki ∙ 29 Jan 2024
You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […]
PR Industry News & Trends ∙ 13 min read
PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)
Gina Nowicki ∙ 29 Jan 2024
The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for PR trends and PR challenges emerged. Read on to discover what […]
PR Industry News & Trends ∙ 12 min read
28+ Online and In-Person Tips On How to Conduct a Good Interview
Kamila Hanson ∙ 29 Jan 2024
Ever get nervous before doing an interview? Or maybe it's your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don't yield the answers you were hoping for are all common interview mistakes - which you can omit if you know these few rules and tactics. […]
PR Strategy & Planning ∙ 7 min read
10 Essential Steps to Effective PR Writing
Kristin Savage ∙ 29 Jan 2024
PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces.
PR Tools & Software ∙ 13 min read
PR Pros Leaving X: The Best Twitter Alternatives for 2025
Mile Zivkovic ∙ 29 Jan 2024
You've probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […]
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 29 Jan 2024
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Outreach & Media Relations ∙ 7 min read
How to Stay in the Know About Your Media Contacts and Their Beat
Gina Nowicki ∙ 29 Jan 2024
One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We’ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they’re currently working with. We also know that keeping up with media […]
PR Outreach & Media Relations ∙ 9 min read
How to Pitch a Story? Journalists Answer
Michał Miernik ∙ 29 Jan 2024
The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]
PR Industry News & Trends ∙ 20 min read
Disruptive PR: The New Way of Doing Public Relations
Iva Grigova ∙ 15 Jan 2024
Dis-rup-tion is a radical change; by meaning. But what does disruption mean for PR professionals, consumers, clients, and business?
PR Strategy & Planning ∙ 10 min read
10 Must-Read PR Blogs To Follow In 2025
Burkhard Berger ∙ 8 Jan 2024
The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […]
PR Industry News & Trends ∙ 9 min read
Welcome to the Club! PR Communities to Join [2025 Update]
Gina Nowicki ∙ 8 Jan 2024
Your partner doesn’t get it. Your best friend doesn’t get it. And your mom definitely doesn’t get it. Unless they are ambitious PR professionals too, they just don’t understand the thrills and challenges of working in PR. That’s why PR communities are so important. These are the places where you can ask a question (How […]
