PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
PR Crisis Management ∙ 6 min read
Crisis Communications in an Era of Media Distrust
Beau Peters ∙ 18 Dec 2023
In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their […]
PR Industry News & Trends ∙ 5 min read
Top PR Agencies in Toronto – The 2023 List
Prowly ∙ 18 Dec 2023
There are over a hundred PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain expertise, […]
PR Industry News & Trends ∙ 4 min read
The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference
Gina Nowicki ∙ 18 Dec 2023
Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]
PR Industry News & Trends ∙ 7 min read
Top PR Agencies in Vancouver - The 2023 List
Prowly ∙ 18 Dec 2023
Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world. Having built a well-deserved reputation for unique approaches to PR […]
PR Industry News & Trends ∙ 5 min read
Top PR Firms in NYC – The 2023 List
Prowly ∙ 18 Dec 2023
The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]
PR Strategy & Planning ∙ 9 min read
Best PR Conferences That You Should (Try to) Attend in 2022
Prowly ∙ 18 Dec 2023
It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […]
Industry-Specific PR ∙ 10 min read
Getting Started with Tech PR
Gina Nowicki ∙ 18 Dec 2023
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it - lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]
PR Strategy & Planning ∙ 13 min read
20 PR Influencers You Need to Start Following on Twitter
Prowly ∙ 18 Dec 2023
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.
Reputation Management ∙ 9 min read
3 Proactive Ways to Protect Your Brand Image and Reputation
Gaurav Belani ∙ 18 Dec 2023
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]
Online Newsroom ∙ 7 min read
What Is an Online Newsroom & Why Do You Need One?
Edyta Kowal ∙ 18 Dec 2023
In today’s digital era, where news breaks around the clock as millions of people share news stories on social media, and the best brands use the power of journalism to create their own content – your organization needs an online newsroom to remain competitive.
PR Strategy & Planning ∙ 7 min read
Why is Contingency Planning Important for Your PR?
Georgi Todorov ∙ 18 Dec 2023
Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning. For some reason, however, it’s not always treated as […]
