PR Strategy & Planning ∙ 9 min read
Best PR Conferences That You Should (Try to) Attend in 2022
Prowly ∙ 18 Dec 2023
It’s finally time to get your travel bags out of storage! It’s true, professionals in every field can’t wait to get out of their COVID shell and actually dress up like an adult, put on a name tag and get out there and shake some hands. Still, PR pros really need to get out and […]
Industry-Specific PR ∙ 10 min read
Getting Started with Tech PR
Gina Nowicki ∙ 18 Dec 2023
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it - lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]
PR Strategy & Planning ∙ 13 min read
20 PR Influencers You Need to Start Following on Twitter
Prowly ∙ 18 Dec 2023
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.
Reputation Management ∙ 9 min read
3 Proactive Ways to Protect Your Brand Image and Reputation
Gaurav Belani ∙ 18 Dec 2023
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]
Online Newsroom ∙ 7 min read
What Is an Online Newsroom & Why Do You Need One?
Edyta Kowal ∙ 18 Dec 2023
In today’s digital era, where news breaks around the clock as millions of people share news stories on social media, and the best brands use the power of journalism to create their own content – your organization needs an online newsroom to remain competitive.
PR Strategy & Planning ∙ 7 min read
Why is Contingency Planning Important for Your PR?
Georgi Todorov ∙ 18 Dec 2023
Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning. For some reason, however, it’s not always treated as […]
Corporate Social Responsibility ∙ 9 min read
Corporate Social Responsibility in the Age of Coronavirus (COVID-19)
Prowly ∙ 18 Dec 2023
CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship.... and then COVID-19 happened.
PR Industry News & Trends ∙ 7 min read
How COVID-19 is affecting the PR Market in the UK and beyond?
Karolina Kroliczek ∙ 18 Dec 2023
COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […]
PR Crisis Management ∙ 14 min read
How to Create a Crisis Communication Plan (Updated for COVID-19)
Mikko Koskinen ∙ 18 Dec 2023
Learn everything you need to prepare for a crisis.
PR Strategy & Planning ∙ 16 min read
Public Relations for Beginners: A Guide to PR
Prowly ∙ 18 Dec 2023
Every penny spent on marketing should generate revenue. PR is no different. Here are some fundamentals you should remember about when forming a successful strategy for your business
Reputation Management ∙ 13 min read
Tips for Effective Online Reputation Management [2023 Guide]
Jan Kuzel ∙ 18 Dec 2023
Reputation management is not a simple concept anymore. Not too long ago, it depended heavily on how traditional media (including magazines, TV, radio, and newspapers) perceived your business. Nowadays, though, you have to add at least websites, social networks, and online review sites to the mix. Let’s have a look at what effective online reputation […]
PR Strategy & Planning ∙ 9 min read
How To Design & Write a PR Proposal in 5 Simple Steps
Petra Odak ∙ 18 Dec 2023
If the first rule of PR is making sure to be masterful with words, you surely want to replicate that in your PR proposal. This rule applies no matter the objective (a single PR campaign proposal or an offer for an ongoing PR strategy), and the client. The truth is: Working on someone’s image and […]
