In today's diverse PR landscape, relying on a single platform for brand communication is inadequate. Integrating platforms like YouTube, Facebook, Instagram, Twitter, blogs, press releases, and websites is essential. A brand newsroom is a central hub, offering a unified destination for your brand story. It's more than a repository; it bolsters website credibility, controls brand narrative, and manages online reputation.
In the digital age, a well-organized online press room is a vital component of an effective PR strategy. PR professionals must leverage its potential to boost outreach.
What do the best online newsrooms look like, then? 🧐 Here is your answer ⤵️
9 Best examples of online newsrooms
What is an online newsroom?
Let's briefly revisit the definition of an online newsroom to ensure we all understand the term the same way.
An online newsroom or press room is a single page hosting all your press releases and company news. It's a controlled platform where you manage your narrative and share updates. It's a resource for journalists, influencers, customers, and employees.
Read more about it in What Is an Online Newsroom & Why Do You Need One?
9 Best examples of online newsrooms
Look at website newsroom examples that stood out for us (or skip the best brand newsrooms entirely and see how you can create yours).
Before you dive into the examples, remember that with dedicated PR tools like Prowly, your press page can rank among the best online newsrooms.
Online newsroom example #1: Access Ventures
Recognized as a leading voice in values and mission-aligned investing, Access Ventures is a private operating foundation that wants to change how the world invests. To share their values and amplify their reach, they created a corporate newsroom that they now use to spread the word about their good work with financial journalists and potential investment partners.
It’s one of the best press page examples out there, mostly because it makes it easy for the media to follow the news. Relevant press releases, a downloadable press kit, and the follower/subscriber functionality that lets journalists subscribe to their newsroom website—it has everything that’s needed to build & foster relationships with the media.
Online newsroom example #2: Squarespace
Squarespace is an all-in-one content management system that makes it easier to create websites, register custom domain names, and analyze the site's performance, among other things.
It shouldn’t be surprising that their press page is well-thought-out and easy to navigate, with separate tabs for media coverage, press releases, visuals, and brand guidelines. Because of its comprehensiveness, it’s definitely one of the best examples of online newsrooms.
Online newsroom example #3: MakoLab
MakoLab is a team of technology experts working on different projects in the digital transformation field. They’ve successfully provided their clients with dedicated solutions to help them build relationships with their users, grow their businesses, and increase their market value.
The experts at MakoLab are no strangers to new technologies and digital platforms, which might be one of the reasons why they decided to create their newsroom website with a dedicated online press room tool (and they didn’t even have to involve their IT team to do so!).
Online newsroom example #4: Mapbox
Search for the best online press rooms; chances are, you’ll quickly find Mapbox. This mapping and location cloud platform provides developers and designers with “the building blocks,” like SDKs and APIs. Their newsroom website is a great example of an online press room: well-designed, detailed, and powerful.
Online newsroom example #5: Ashley May
Speaking of well-designed, very visual online newsroom examples—take a look at Ashley May, a fashion start-up based in Leeds, UK. Even though they’ve just started, they have already created a brand newsroom with everything a journalist might need to write about them: a press kit, press releases, an “About Us” section, social media streams, and links to the main page.
Online newsroom example #6: Impraise
Impraise, a People Enablement Platform designed for HR teams that want to improve employee performance through a culture of feedback, goal management, and regular check-ins, is another example of the best online newsrooms.
Every asset is downloadable and ready to use, which makes the job much easier for journalists. Although no press releases are displayed, the team at Impraise made sure to include relevant examples of past media coverage.
Online newsroom example #7: Brydge
One look at their brand newsroom, and you can easily guess what Brydge is all about. It’s the fastest-growing tablet keyboard brand for the Apple iPad and Microsoft Surface, offering a wide range of premium mobile and desktop accessories.
At some point, the team at Brydge needed a dedicated place for all publications across media outlets and relevant content created in the form of blog posts and other thought-leadership articles. That’s exactly what they’ve been using their online newsroom for, with great results.
Online newsroom example #8: Intercom
Intercom, a Conversational Relationship Platform, is frequently mentioned when examples of the best online newsrooms are discussed. It’s hardly surprising, given that their press page has it all: company description, downloadable brand assets, product screenshots, leadership bios, visuals, relevant news, and updates.
Online newsroom example #9: The Cadbury Joy Vault
The Cadbury Joy Vault is a content hub of product and campaign news for journalists, bloggers, and fans of Cadbury Chocolate in South Africa. Depending on their interests, newsroom visitors can find what they need in dedicated tabs, be it recent news and press releases, company details, visuals, or social media posts.
Ready to create the best online newsroom?
With dedicated PR tools, your press page can easily make the list of the best online newsrooms. Take the first step and create your newsroom website.
