PR Tools & Software ∙ 26 min read
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025
Aleksandra Dyl ∙ 3 Apr 2025
Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
PR Tools & Software, Product Guides ∙ 8 min read
A New Way to Make Media Briefings More Engaging (w/ Examples)
Karolina Borak ∙ 2 Apr 2025
Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
Media Monitoring ∙ 17 min read
The Best 13 Media Monitoring Tools for PR Professionals in 2025
Gina Nowicki ∙ 31 Mar 2025
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Tools & Software ∙ 8 min read
Meltwater Pricing—How Much Does Meltwater Cost?
Mile Zivkovic ∙ 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]
PR Crisis Management ∙ 24 min read
16 PR Crisis Management Examples You Need to See
Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management ∙ 19 min read
PR Crisis Management Playbook: What the Pros Won’t Tell You
Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
Media Monitoring, PR Tools & Software ∙ 9 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
PR Strategy & Planning ∙ 13 min read
Brand Identity: Definition and How-to Guide
Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]
PR Strategy & Planning ∙ 12 min read
What is PR Link Building? With Relevant Tips and Strategies in 2025
Kamila Hanson ∙ 6 Mar 2025
Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. More people, more potential sales you can close, or simply more of your […]
PR Measurement & Analytics ∙ 8 min read
Top Social Media Metrics to Track for PR Teams in 2025
Mile Zivkovic ∙ 6 Mar 2025
Running social media campaigns without tracking results is like participating in a race without a leader board. Sure, you might have fun, but what's the actual point? The problem with monitoring social media performance is that there is so much you can track that it's easy to do too little or too much. Analyzing social […]
PR Industry News & Trends ∙ 13 min read
5 PR Trends to Jump On in 2025 (+ Tips and Tactics)
Kamila Hanson ∙ 4 Mar 2025
Some industries are as slow as a turtle when it comes to change, but not PR. One day, you’re grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just […]
