PR Tools & Software ∙ 12 min read
Top 5 Meltwater Alternatives in 2025
Zuzanna Dora ∙ 17 May 2024
The PR software market offers a wide range of options, and it can be difficult to choose the best one for you. This article aims to help you make the right choice by comparing the best Meltwater alternatives. Who is the competition for Meltwater? We'll cover these top 5 options. If you're worried about cost, […]
PR Tools & Software ∙ 16 min read
20 Best Outreach Tools for PR, Sales and Marketing - a 2025 List (w/ Features & Pricing)
Mile Zivkovic ∙ 16 May 2024
Did you know that 88% of people check their email multiple times per day? And despite that, you're still not getting in touch with the right people. The problem may lie in the kinds of tools you're (not) using and today we're going to help you with just that. Here are some tools that will […]
Media Database ∙ 6 min read
UK Media Database Comparison – Pricing & Features [2025Update]
Bart Donda ∙ 15 May 2024
A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets.
PR Tools & Software ∙ 12 min read
Best News Monitoring Tools for 2025: Feature & Pricing Guide
Kamila Hanson ∙ 13 May 2024
Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […]
PR Tools & Software ∙ 7 min read
Muck Rack vs. Cision vs. Prowly: 2025 Feature & Pricing Comparison
Bart Donda ∙ 10 May 2024
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
Media Database ∙ 4 min read
Australian Media Database Comparison – Pricing & Features
Bart Donda ∙ 8 May 2024
Editor's note: This is a follow-up of How to Choose the Best Media Database for PR. This guide contains a comparison of the most popular media databases that contain Australian media contacts, including region-specific databases as well as global ones, such as Prowly. Regardless of if you're located in Australia or abroad, these providers will […]
Online Newsroom ∙ 6 min read
9 Outstanding Online Newsroom Examples to Get You Inspired
Berenika Teter ∙ 6 May 2024
Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat for brand communication.
Media Monitoring ∙ 14 min read
The Best Media Monitoring Tools for PR Professionals in 2025
Gina Nowicki ∙ 3 May 2024
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Tools & Software ∙ 6 min read
Best Media Relations Tools: The 2025 List
Prowly ∙ 24 Apr 2024
Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. Sorry to ruin the surprise ending, but it’s a fact. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. In […]
PR Tools & Software ∙ 9 min read
Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison
Bart Donda ∙ 17 Apr 2024
With all the PR software available in today's market, choosing the best tool for your needs can be challenging. This post compares 3 leading PR software platforms to help you choose the right tool. We've included Cision and Meltwater, two long-standing PR tools, and Prowly, a modern & budget-friendly alternative. If pricing is the main […]
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
