PR Tools & Software ∙ 9 min read
Cision vs Meltwater vs Prowly – 2024 Pricing & Feature Comparison
Bart Donda ∙ 17 Apr 2024
With all the PR software available in today's market, choosing the best tool for your needs can be challenging. This post compares 3 leading PR software platforms to help you choose the right tool. We've included Cision and Meltwater, two long-standing PR tools, and Prowly, a modern & budget-friendly alternative. If pricing is the main […]
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
PR Tools & Software ∙ 11 min read
Top 15+ Social Listening Tools for PR Pros - a 2024 List
Mile Zivkovic ∙ 3 Apr 2024
Did you know that all social media networks combined have 4.95 billion users as of November 2023? If you run a business, it's very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […]
PR Tools & Software ∙ 12 min read
20+ Top Sentiment Analysis Tools for PR Pros - a 2024 List
Mile Zivkovic ∙ 3 Apr 2024
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that - round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we're […]
PR Tools & Software ∙ 9 min read
Best PR Software: Comparison Guide w/ Pricing [2023]
Gina Nowicki ∙ 3 Apr 2024
As more and more PR professionals realize their need to turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for your consideration in 2023. If you’re on the lookout for PR software, you might have already heard about PR tools like: Prowly Cision Muck Rack Meltwater […]
PR Tools & Software ∙ 7 min read
What PR Pros Dislike About Old-School PR Software
Gina Nowicki ∙ 3 Apr 2024
It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows […]
PR Tools & Software ∙ 6 min read
Meltwater Pricing - How Much Does Meltwater Cost in 2024?
Mile Zivkovic ∙ 27 Mar 2024
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we’ll discuss Meltwater pricing—how much It costs, where you can find its pricing, […]
PR Tools & Software ∙ 31 min read
45+ Best Social Media Management Tools in 2024
Mile Zivkovic ∙ 26 Mar 2024
For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question - you can use media monitoring to […]
PR Tools & Software ∙ 15 min read
13 Best Brand Monitoring Tools for PR Managers Compared (2024)
Zuzanna Dora ∙ 22 Mar 2024
Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who's discussing your brand or your client's and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros - a 2024 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task - to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well - social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2024? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
