PR Industry News & Trends

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 ∙ 7 min read

Traditional vs Digital PR: An Unwanted Romance?

Karolina Kroliczek ∙ 11 Dec 2023
How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]
Top PR firms in Los Angeles
 ∙ 5 min read

Top PR Firms in Los Angeles - The 2025 List

Prowly ∙ 17 Nov 2023
With so many options available, finding the best PR firms in Los Angeles is a tough process. There are hundreds of agencies offering PR services, from crisis communications to influencer marketing, which means whatever communication services you need, there will be an LA-based PR firm for you.  Choosing which of these top PR firms in […]
Prowly PRChat with Katerina Antonova
 ∙ 5 min read

Prowly #PRChat with Katerina Antonova, Founder and CEO at Aeris PR Agency

Aleksandra Dyl ∙ 9 Nov 2023
The best way to start the day is to hear good news, and luckily we have some for you! #PRChats are back, meaning you can take five whenever you are — at work, on the bus, or at home, and take a moment to read a short exchange between Prowly’s team and our new guest […]
 ∙ 7 min read

Top PR Agencies in London - The 2025 List

Prowly ∙ 9 Nov 2023
A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively.  As a world capital of finance, media, advertising, culture, and just about anything else you can think of, London […]
Traditional vs digital PR & marketing
 ∙ 7 min read

Traditional vs Digital PR & Marketing: 10 Advantages

Irek Klimczak ∙ 11 Oct 2023
Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.
Prowly PRChat with Tonya McKenzie
 ∙ 7 min read

Prowly #PRChat with Tonya McKenzie, Founder at Sand&Shores Firm

Aleksandra Dyl ∙ 29 Sep 2023
Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro - Tonya McKenzie. Tonya is a founder of the […]
Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.
 ∙ 6 min read

Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.

Prowly ∙ 29 Sep 2023
The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs.  Follow her on Twitter for tons of interesting stories, especially […]
Kristen Skladd - PR interview
 ∙ 5 min read

Prowly #PRChat with Kristen Skladd, Founder of KMS Group

Prowly ∙ 9 Sep 2023
Got a few minutes? Because that’s all you need for Prowly #PRChat, where diverse voices in PR share their thoughts on a wide range of topics.  This time we’re glad to have Kristen Skladd, Founder at KMS Group. With a background in journalism, she crossed over to handling PR duties for an amazing list of […]
Prowly #PRChat with Jennifer Sanchis, Account Director at CARMA
 ∙ 5 min read

Prowly #PRChat with Jennifer Sanchis, Account Director at CARMA

Prowly ∙ 31 Aug 2023
Prowly #PRChat is the quick read where industry pros share their take on the issues of the day and sometimes the trends we’ll hear about tomorrow.  This time we welcome Jennifer Sanchis, Account Director at CARMA, provider of global PR analysis solutions. She’s an expert on the role and significance of digital media intelligence and […]
Jennifer Benson for Prowly #PRChat
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Prowly #PRChat with Jennifer Berson, Founder of Jeneration PR

Prowly ∙ 21 Apr 2023
We call it Prowly #PRChat because it’s like having a quick conversation with a friend or colleague – the kind where you learn something useful to file away for later! Being in the same room as Jennifer Berson, founder of Jeneration PR & Jeneration Academy, would definitely be a great chance to become an even […]
Prowly PR podcasts to listen to in 2022
 ∙ 7 min read

11 PR podcasts to listen to (2025 Update)

Prowly ∙ 10 Mar 2023
Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of […]
PRChat with Domenica D’Ottavio
 ∙ 5 min read

Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further

Aleksandra Dyl ∙ 18 Nov 2022
Before the weekend begins and you forget about Public Relations for two days (or at least try to), it’s Friday - and Fridays are for new #PRChats. This time we’ll dive into the similarities and differences between PR and marketing with the one and only Domenica D’Ottavio. While she’s tried both, she gathered up top […]
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