PR Industry News & Trends

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 ∙ 5 min read

Top PR Agencies in Toronto – The 2023 List

Prowly ∙ 18 Dec 2023
There are over a hundred PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain expertise, […]
Prowly experience at the PRSA ICON 2022 Conference
 ∙ 4 min read

The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference

Gina Nowicki ∙ 18 Dec 2023
Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]
 ∙ 7 min read

Top PR Agencies in Vancouver - The 2023 List

Prowly ∙ 18 Dec 2023
Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world.  Having built a well-deserved reputation for unique approaches to PR […]
Top PR firms in NYC
 ∙ 5 min read

Top PR Firms in NYC – The 2023 List

Prowly ∙ 18 Dec 2023
The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]
 ∙ 7 min read

How COVID-19 is affecting the PR Market in the UK and beyond?

Karolina Kroliczek ∙ 18 Dec 2023
COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […]
 ∙ 9 min read

Top PR Firms in Chicago - The 2024 List

Prowly ∙ 16 Dec 2023
It may be known as America’s Second City, but PR firms in Chicago are first-rate and handle some of the most familiar brands on the planet. From highly specialized and boutique firms to large agencies ready to deploy an army to promote your message, we are spoiled for choice when it comes to Chicago-based public […]
PRowly PRChat - Special Edition
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Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023

Prowly ∙ 15 Dec 2023
This is the beginning of the new year and we decided to prepare something special for you — a Special Edition of #PRChat. In this chat, we'll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. From the increasing importance of SCR […]
PR industry statistics
,  ∙ 8 min read

20+ PR Industry Statistics You Should Know in 2023

Prowly ∙ 15 Dec 2023
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]
photo of Ali Sheik for Prowly #PRChat
 ∙ 4 min read

Prowly #PRChat with Ali Sheik, Director of PR at Reachology

Prowly ∙ 15 Dec 2023
If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]
Customer behavior trends
 ∙ 7 min read

5 Upcoming Customer Behavior Trends for PR Professionals

Pratik Dholakiya ∙ 15 Dec 2023
As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself?  For one, companies need a robust communication strategy that acknowledges these changing trends. This will help them earn the trust and […]
PR Internships - How to create PR intern opportunities
 ∙ 9 min read

PR Internships: How to Create Win-Win PR Intern Opportunities

Gina Nowicki ∙ 11 Dec 2023
Close your eyes and think back on your days as an intern.  If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]
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Traditional vs Digital PR: An Unwanted Romance?

Karolina Kroliczek ∙ 11 Dec 2023
How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]
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