Is traditional PR doomed to extinction? What is inbound PR and how can it help your message reach the media and direct audiences? How to create a pressroom that drives leads? You’ll be able to find out the answers to these and many other questions during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author of a recently published book about inbound PR.
When we think about the PR industry here at Prowly, we often recall the following quote that Iliyana also likes to mention during her presentations: “PR should reinvent itself; we are still rooted in conventional ways of thinking. If we don’t do it, we will die out like dinosaurs.” [Iwona Sarachman, 2016]
If you don’t want to stay behind, subscribe our newsletter & watch the webinar hosted by a PR expert and blogger Iliyana Stareva who talks about Inbound PR, Inbound marketing and agency business — an effort that brought the Inbound PR book to life, available for purchase on Amazon, Barnes & Nobles, and more.
What you’ll learn at our Inbound PR webinar:
- what Inbound PR is and why you need it
- how you can implement Inbound PR in 8 simple steps
- how to develop your media personas
- how to define your media personas journey
- how to create a pressroom for your business that will drive leads
Iliyana lives and breathes inbound marketing for agencies. Before joining HubSpot, she spent three years in PR and digital consultancies in Germany and in the UK, working for some of the largest FMCG brands in the world and developing deep expertise in social media marketing and influencer relations. She runs a blog that you have to follow if you want to do PR that really matters.
Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound
*** Our webinar took place on July 30th 2018