PR Industry News & Trends ∙ 5 min read
Top PR Firms in Los Angeles - The 2025 List
Prowly ∙ 17 Nov 2023
With so many options available, finding the best PR firms in Los Angeles is a tough process. There are hundreds of agencies offering PR services, from crisis communications to influencer marketing, which means whatever communication services you need, there will be an LA-based PR firm for you. Choosing which of these top PR firms in […]
PR Outreach & Media Relations ∙ 14 min read
Following up on Your Media Pitch – How to Do It Right
Prowly ∙ 11 Nov 2023
Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.
PR Industry News & Trends ∙ 7 min read
Top PR Agencies in London - The 2025 List
Prowly ∙ 9 Nov 2023
A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively. As a world capital of finance, media, advertising, culture, and just about anything else you can think of, London […]
PR Strategy & Planning ∙ 14 min read
Hiring a PR Agency vs In-House Public Relations: Pros & Cons
Prowly ∙ 9 Nov 2023
Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]
PR Strategy & Planning ∙ 6 min read
11 Must-Have PR Skills & Traits For PR Professionals
Prowly ∙ 1 Nov 2023
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills.
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Great Press Release Headline (w/ Examples & Tips)
Prowly ∙ 7 Oct 2023
It’s strange but true—the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you’ve obsessed over every component of an effective press release, the headline is still there, staring back at you and asking, “Are you sure you’re done with me?”. Why is it so […]
Interviews & Webinars ∙ 6 min read
Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.
Prowly ∙ 29 Sep 2023
The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs. Follow her on Twitter for tons of interesting stories, especially […]
PR Outreach & Media Relations ∙ 11 min read
What Can You Learn From Bad PR Pitches (w/ Bad PR Examples)
Prowly ∙ 27 Sep 2023
They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be embarrassing, why don’t you just learn from other people’s mistakes? […]
Press Release Writing and Content Creation ∙ 6 min read
The Right Press Release Length to Get Your Story Picked Up
Prowly ∙ 14 Sep 2023
Too short? Too long? Find out to figure out the ideal press release length.
Media Lists & Journalists ∙ 6 min read
Top Sports Journalists in the US - The 2025 List
Prowly ∙ 12 Sep 2023
Ask any sports PR professional what one of the biggest challenges to securing coverage is, and they will likely tell you it is finding the most relevant sports journalists. No matter the feature, if you are not pitching to the right reporter, it can take a long time to secure the coverage you deserve. If […]
Interviews & Webinars ∙ 5 min read
Prowly #PRChat with Kristen Skladd, Founder of KMS Group
Prowly ∙ 9 Sep 2023
Got a few minutes? Because that’s all you need for Prowly #PRChat, where diverse voices in PR share their thoughts on a wide range of topics. This time we’re glad to have Kristen Skladd, Founder at KMS Group. With a background in journalism, she crossed over to handling PR duties for an amazing list of […]
Media Lists & Journalists ∙ 6 min read
Top Music Journalists to Cover Your Story – The 2025 List
Prowly ∙ 4 Sep 2023
Despite what some people may say, music labels and musicians need the help of industry journalists and reporters to reach a wider audience. Good reviews or being talked about can help you carve a niche and convince people you’re worth their time. Plus, PR can also help win awards. Believe it or not, music that […]
