Reputation Management ∙ 7 min read
Using PR to Improve SEO Reputation Management
Gina Nowicki ∙ 24 Nov 2023
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […]
PR Strategy & Planning ∙ 7 min read
Digital PR and SEO: The Power Team for Today’s PR Initiatives
Anna Lebedeva ∙ 24 Nov 2023
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities.
Media Lists & Journalists ∙ 5 min read
Top Business Journalists in the US & UK – The 2023 List
Prowly ∙ 24 Nov 2023
Whether you’re looking to raise your business profile, generate new traffic, launch a new division, attract new clients, or create investor interest, calling on solid business journalists is one of the best ways to get your company noticed. Access to a media database can save you a lot of time, as it lets you quickly […]
Reputation Management ∙ 8 min read
How to Make the Best of Negative Reviews Online
Pratik Dholakiya ∙ 24 Nov 2023
Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […]
PR Strategy & Planning ∙ 6 min read
How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape
John Hall ∙ 24 Nov 2023
Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]
PR Tools & Software ∙ 7 min read
How to Use Prowly PR Software for Political Campaign Management
Prowly ∙ 24 Nov 2023
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […]
PR Outreach & Media Relations ∙ 10 min read
6 HARO Submitting Tips: Publishers Share How to Respond to HARO Queries
Mason Yu ∙ 24 Nov 2023
The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications. In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 24 Nov 2023
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]
PR Strategy & Planning ∙ 10 min read
6 Tactics to Increase Brand Awareness For Your Small Business
Adelina Karpenkova ∙ 24 Nov 2023
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]
PR Strategy & Planning ∙ 7 min read
Content Promotion: The New Digital Frontier for PR Professionals
Hilary Thompson ∙ 24 Nov 2023
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]
PR Strategy & Planning ∙ 7 min read
6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts
Valerie Christopherson ∙ 22 Nov 2023
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this.
Media Lists & Journalists ∙ 7 min read
Top Political Journalists — the 2023 List
Dominika Kuras ∙ 21 Nov 2023
Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we're putting the spotlight on names you should know if you want to […]
