PR Outreach & Media Relations ∙ 10 min read
6 HARO Submitting Tips: Publishers Share How to Respond to HARO Queries
Mason Yu ∙ 24 Nov 2023
The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications. In case you’re wondering, HARO is a service created by Cision that attempts to connect journalists and publications with […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 24 Nov 2023
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]
PR Strategy & Planning ∙ 10 min read
6 Tactics to Increase Brand Awareness For Your Small Business
Adelina Karpenkova ∙ 24 Nov 2023
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]
PR Strategy & Planning ∙ 7 min read
Content Promotion: The New Digital Frontier for PR Professionals
Hilary Thompson ∙ 24 Nov 2023
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]
PR Strategy & Planning ∙ 7 min read
6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts
Valerie Christopherson ∙ 22 Nov 2023
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this.
Media Lists & Journalists ∙ 7 min read
Top Political Journalists — the 2023 List
Dominika Kuras ∙ 21 Nov 2023
Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we're putting the spotlight on names you should know if you want to […]
Media Lists & Journalists ∙ 5 min read
Top News Journalists – The 2023 List
Prowly ∙ 21 Nov 2023
In this fast-paced world we live in, news comes and goes incredibly quickly. There is an almost constant cycle of reports and stories, which means getting your news out there has never been more challenging. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […]
Press Release Writing and Content Creation ∙ 4 min read
Really Bad Press Release Examples That You Should Be Ashamed Of
Edyta Kowal ∙ 21 Nov 2023
Looking for some bad press release example? Here are some real press release fails that should have never reached the people they did.
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Restaurant Press Release (Example and Template)
Mile Zivkovic ∙ 21 Nov 2023
Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don't have press release writing skills. Today, we're going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […]
PR Outreach & Media Relations ∙ 6 min read
Email Pitch Academy: What Email Metrics Should You Track?
Prowly ∙ 17 Nov 2023
Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed. If you’re using a PR outreach tool like Prowly, the job of measuring them will […]
AI in Public Relations ∙ 10 min read
How to Introduce an Ethical AI PR Agency Framework
Gina Nowicki ∙ 17 Nov 2023
At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […]
PR Industry News & Trends ∙ 5 min read
Top PR Firms in Los Angeles - The 2023 List
Prowly ∙ 17 Nov 2023
With so many options available, finding the best PR firms in Los Angeles is a tough process. There are hundreds of agencies offering PR services, from crisis communications to influencer marketing, which means whatever communication services you need, there will be an LA-based PR firm for you. Choosing which of these top PR firms in […]
