PR Measurement & Analytics ∙ 11 min read
Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It
Miłosz Krasiński ∙ 3 Apr 2024
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]
PR Measurement & Analytics ∙ 12 min read
Benefits of Social Listening for PR Agencies (with Case Studies)
Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
PR Tools & Software ∙ 6 min read
Meltwater Pricing - How Much Does Meltwater Cost in 2025?
Mile Zivkovic ∙ 27 Mar 2024
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we’ll discuss Meltwater pricing—how much It costs, where you can find its pricing, […]
PR Tools & Software ∙ 31 min read
45+ Best Social Media Management Tools in 2025
Mile Zivkovic ∙ 26 Mar 2024
For any business worldwide, using social media is a no-brainer with over 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question - you can use media monitoring to […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 26 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
PR Tools & Software ∙ 15 min read
13 Best Brand Monitoring Tools for PR Managers Compared (2025)
Zuzanna Dora ∙ 22 Mar 2024
Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who's discussing your brand or your client's and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
Press Release Writing and Content Creation ∙ 14 min read
How to Write a Great Press Release: Best Practices, AI Tips & Examples
Dominika Kuras ∙ 22 Mar 2024
They say all press is good press, but is it really? "All publicity is good publicity" supposedly comes from the 19th century circus owner, Phineas Barnum. And that's exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task - to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well - social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […]
Interviews & Webinars ∙ 5 min read
#PRChat with Anna Lebedeva, Co-founder of Top Voices Media
Nicholas Berryman ∙ 20 Mar 2024
Put up your feet, grab your favorite drink and settle in for another Prowly #PR Chat where we get to sit down with Anna Lebedeva. As Co-founder of Top Voices Media, a media platform dedicated to startups, and former head of Marketing for Semrush, a leading online visibility management SaaS platform, Anna is out there […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2025? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
PR Tools & Software ∙ 14 min read
The Ultimate Guide to Press Release Tools - Top List for 2025
Mile Zivkovic ∙ 18 Mar 2024
They've gone through decades of evolution, but even in 2025, press releases are an important medium for communicating news stories and making sure your client's brand gets noticed. And the great information (and curse) is - now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […]
