Press Release Writing and Content Creation ∙ 9 min read
The Anatomy of a Press Release - a Guide for PR Pros
Mile Zivkovic ∙ 28 Feb 2024
A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we're going to show you exactly […]
Press Release Writing and Content Creation ∙ 12 min read
Writing a New Product Press Release (6 Examples & Template)
Bart Donda ∙ 28 Feb 2024
The success of your new product press release getting published in the news can often decide on the success of your product/sales and can prove key to your PR and marketing strategy. In this guide, you'll learn how to write a press release for a new product to grab the attention of journalists, get media […]
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Crisis Press Release (Examples and Templates)
Dominika Kuras ∙ 28 Feb 2024
Crisis communication can make or break a brand's reputation, whether it's a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. Looking to create a crisis press release? Use Prowly's AI press release generator or templates that you […]
Press Release Writing and Content Creation ∙ 15 min read
How to Write a Nonprofit Press Release (Example & Template)
Aleksandra Dyl ∙ 28 Feb 2024
Writing a press release is an effective (and often inexpensive) way of spreading awareness of your nonprofit’s major activities or notable events - especially with the adjustable press release template to ease the process. This article provides an in-depth overview of writing a press release for a nonprofit organization with real-life examples and all the […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Book Press Release (Example and Template)
Gina Nowicki ∙ 28 Feb 2024
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
PR Outreach & Media Relations ∙ 19 min read
How to Send a Press Release by Email to Journalists with Examples
Bart Donda ∙ 28 Feb 2024
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you.
Interviews & Webinars ∙ 8 min read
PR Episodes 2023: Prowly’s Must-See Event
Nicholas Berryman ∙ 21 Feb 2024
PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […]
Magazine, PR Industry News & Trends ∙ 6 min read
PR Episodes 2023: Our Biggest Takeaways from PR Experts
Gina Nowicki ∙ 21 Feb 2024
Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […]
PR Strategy & Planning ∙ 12 min read
What is a Press Kit? Best Press Kit Examples for 2024
Berenika Teter ∙ 14 Feb 2024
When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […]
Interviews & Webinars ∙ 6 min read
Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group
Aleksandra Dyl ∙ 14 Feb 2024
It’s Friday again, meaning two amazing things - the weekend is lurking right around the corner and the new #PRChat is here! So take five, grab a cup of hot coffee and dive into an interview with Jim James - PR Counsel & entrepreneur who has amassed over 25 years of experience living in Singapore […]
Online Newsroom ∙ 8 min read
How to Create an Online Newsroom - Best Practices
Berenika Teter ∙ 14 Feb 2024
Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders...
PR Strategy & Planning ∙ 7 min read
How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
Matt Baird ∙ 14 Feb 2024
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]
