PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
PR Tools & Software ∙ 12 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and […]
Playbooks, PR Tools & Software ∙ 10 min read
PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches
Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
PR Strategy & Planning ∙ 10 min read
Competitive Monitoring: The Practical Guide for 2025
Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
PR Strategy & Planning ∙ 9 min read
Track Twitter Mentions Like a Pro in 2025
Kamila Hanson ∙ 10 Dec 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where […]
Media Lists & Journalists ∙ 7 min read
15 Top Magazines in the US to Pitch in 2025
Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
PR Measurement & Analytics ∙ 11 min read
Reach vs. Impressions: What Are Media Impressions and Reach in PR?
Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
PR Tools & Software ∙ 11 min read
15 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 5 Dec 2024
As the old saying goes, "Keep your friends close and your enemies closer." In an age of increasing customer acquisition costs, expensive paid ads, and AI threatening to disrupt every business, the last thing you want to worry about is your competition. This is why today we're giving you the very best tools for competitor […]
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Tools & Software ∙ 14 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a tool dedicated to making your PR effort more efficient?Check […]
PR Strategy & Planning ∙ 10 min read
PR Metrics Explained: What to Measure and Why (with Examples)
Dominika Kuras ∙ 4 Dec 2024
How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an […]
PR Strategy & Planning ∙ 11 min read
How to Get on Local News? A Step-by-Step Guide for 2025
Dominika Kuras ∙ 4 Dec 2024
Looking for a way to connect with your local community? The real challenge lies in understanding how to connect with local newspapers and other media outlets. And then present stories that resonate with their audiences. Connecting with locals helps brands cover smaller markets and reach important niches. It is a great way to establish your […]
