PR Strategy & Planning ∙ 13 min read
How to Measure Brand Engagement? A Guide for 2024 (and Beyond)
Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
PR Tools & Software ∙ 14 min read
15 Connectively (HARO) Alternatives for 2024
Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]
PR Industry News & Trends ∙ 6 min read
The State of PR 2024: Top 3 Takeaways You Need To Know
Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting […]
PR Industry News & Trends ∙ 11 min read
Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy
Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]
Media Monitoring, PR Tools & Software ∙ 5 min read
Introducing New Sources with Print and Broadcast Monitoring
Kamila Hanson ∙ 2 Sep 2024
There’s no such thing as having too many media monitoring sources. At Prowly, we’re constantly innovating and making it easier for you to track and analyze all kinds of media—online, social listening, broadcast and print. In addition to simply keeping informed, with a comprehensive media monitoring solution you can finally leverage real data to shape […]
PR Tools & Software ∙ 8 min read
Top Prezly Alternatives for 2024 (Pricing Plans & Features)
Mile Zivkovic ∙ 30 Aug 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring? Or perhaps Prezly pricing […]
PR Tools & Software ∙ 7 min read
JustReachOut Pricing: How Much Does JustReachOut Cost in 2024
Mile Zivkovic ∙ 27 Aug 2024
JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there. Today, we talk about JustReachOut pricing to learn how much the tool […]
PR Strategy & Planning, Reputation Management ∙ 12 min read
Corporate Reputation Management: Strategies for PR Pros
Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
PR Measurement & Analytics, PR Strategy & Planning ∙ 14 min read
29 PR KPIs You Should Measure: A Guide for PR Professionals
Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
PR Outreach & Media Relations ∙ 7 min read
Top Tier Publications: What They Are and How to Get Published
Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work." If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
PR Outreach & Media Relations ∙ 9 min read
How to Get Featured in a Magazine: A Step-by-Step Guide
Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
