PR Strategy & Planning ∙ 20 min read
Social Media Reputation Management: How to Control Your Online Image
Dominika Kuras ∙ 10 Apr 2025
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when […]
PR Strategy & Planning ∙ 12 min read
Brand Visibility: What It Is and How to Increase It
Mile Zivkovic ∙ 10 Apr 2025
In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the […]
PR Tools & Software ∙ 26 min read
PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025
Aleksandra Dyl ∙ 3 Apr 2025
Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]
PR Tools & Software, Product Guides ∙ 8 min read
A New Way to Make Media Briefings More Engaging (w/ Examples)
Karolina Borak ∙ 2 Apr 2025
Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.
PR Measurement & Analytics ∙ 13 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 1 Apr 2025
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]
Media Monitoring ∙ 20 min read
The Best 13 Media Monitoring Tools for PR Professionals in 2025
Gina Nowicki ∙ 31 Mar 2025
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Tools & Software ∙ 8 min read
Meltwater Pricing—How Much Does Meltwater Cost?
Mile Zivkovic ∙ 23 Mar 2025
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]
PR Crisis Management ∙ 24 min read
16 PR Crisis Management Examples You Need to See
Mile Zivkovic ∙ 14 Mar 2025
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management ∙ 19 min read
PR Crisis Management Playbook: What the Pros Won’t Tell You
Zuzanna Dora ∙ 14 Mar 2025
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Mar 2025
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
Media Monitoring, PR Tools & Software ∙ 9 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
PR Strategy & Planning ∙ 13 min read
Brand Identity: Definition and How-to Guide
Mile Zivkovic ∙ 6 Mar 2025
When you see a big red truck with white letters, you know you're about to see a Coca-Cola ad. That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping […]
