Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more.
However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, it’s one of the best all-rounders you can get. Or is it?
Today, we'll take a look at Agility PR reviews, pros and cons, pricing plans, and some of the best alternatives you can look at instead.
What does Agility PR do?
Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.
No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. At the moment of this publication, Agility has more than 1,400 customers around the globe.
Agility PR features
- Media monitoring (AI-powered, with Intelligent Insights that provide the most important monitoring overviews)
- Media database (1.1. million contacts available)
- Media intelligence services (extra service where Agility PR experts help out with executive briefings, custom reporting, crisis management, and reputation or brand insights)
- Social listening (AI-powered, covering Facebook, X, Instagram, YouTube, Reddit, etc.)
- Newswire (with an AI press release assistant, predominantly for US and UK markets)
Depending on your needs, you can pick and choose one, some or all of the features.
On top of the standard features, you can also get on-demand services, such as PR newswire, custom reports, and one-off media outreach.
Agility PR pricing: how much does it cost?
Unfortunately, Agility PR does not display publicly available pricing on their website. To get a precise quote for your business or agency, you'll have to reach out to their sales team. One thing is for sure: there are four plans available:
- Media and database outreach
- Media monitoring
- Enterprise services
- Social listening
The services and plans are set up in such a way that most of them are suitable for agencies and larger in-house teams, which means that their plans can feel quite excessive for medium-sized teams. The only exception is the Enterprise Services, which is intended for PR agencies.
This leaves a gap for teams that don’t require the full scale of corporate agency-level resources, making it a less-than-ideal fit compared to more adaptable alternatives.
One downside is that you can only get Agility with an annual subscription and there is no free trial. In short, you have to commit to a large sum paid up front before trying the tool on your own.
However, you can try Prowly for free for 7 days before committing to a paid plan instead.
Agility PR reviews: the good and bad
There are hundreds of reviews for Agility PR solutions out there and we combed through them to find the most relevant information.
Pro: ease of use
Most Agility PR customers agree that the interface is very user friendly. From the newswire tool to the media mentions, everything is easy to find and to get started with. You don't need to be a seasoned PR professional to get the most important features working.
Pro: suitable for agencies
Agility is popular with PR and marketing agencies working with a multitude of clients. According to user reviews, the tool works really well for this audience. Creating and customizing reports is really easy and you can create competitor reports with just a few clicks.
Pro: great customer support
Whether it's online, email or over the phone, the Agility PR customer support is stellar. According to customers, they not only solve problems but also check in on customers to see if they're managing to find their way around the product.
Con: pricing
While we don’t know the exact pricing for Agility PR, we know that it goes into the thousands per month. The bigger problem is that you have to get in touch with their sales to get a quote. And on top of that, there is no monthly plan or free trial.
In short, if you never tried Agility PR before, you’ll have to pay for an annual plan just to get a taste of its features and capabilities, which can be challenging for those with budget constraints.
Con: media database personalization features could be better
Like many other PR tools, Agility promises AI-based personalization for their press release creator. In theory, the AI personalizes each press release depending on who's on the receiving end. As a result, you get better response rates.
However, users complain that the personalization features are lackluster compared to other PR platforms, such as Vuelio (P.S. you can check Vuelio pricing here).
The best Agility PR alternatives in 2024
Do you like Agility PR but you're not convinced by their pricing, their feature set, or their presence in your part of the world? These are some of the best replacements you could consider.
#1 Prowly
- Pricing: Starts from $258 per month
- All-in-one PR tool: Yes
- Free trial: Yes, for 7 days
Prowly is an all-in-one PR tool for agencies, PR professionals, and marketing teams in companies big and small, offering robust media outreach capabilities.
Unlike most PR tools, it comes with a free trial and you can grab a monthly plan instead of committing to an entire year.
Here are some of the most important features you should know about:
- A media database with over a million contacts
- AI press release creator
- AI email pitching assistant
- Email analytics
- Media monitoring and reporting
- Social media listening
- Online newsroom
The main difference is in the pricing. Prowly’s most affordable plan is just $369 per month (or even $258 per month billed annually) and there is a free trial available for 7 days.
#2 Meltwater
- Pricing: Starts from $8,000 per year***
- All-in-one PR tool: Yes
- Free trial: No — you can only request a demo call
This is a top choice for agencies, thanks to its wide range of features and a rich media database you can use for targeted outreach. There is an embedded AI press release creator which is really helpful in cases when you just don't know how to get started.
There are not many downsides aside from the pricing, which is far from being start-up friendly.
💡 Read more about Meltwater:
– ***Meltwater pricing
– Alternatives to Meltwater
#3 Muck Rack
- Pricing: starts from $10,000 a year on average***
- All-in-one PR tool: Yes
- Free trial: No — you can only request a demo call
Muck Rack is one of the most versatile PR tools around, with a solid media database, TV and radio monitoring, advanced outreach personalization, and much more.
It's also the most expensive PR tool on the list, with the most basic pricing starting at $10k per year.
💡 More about Muck Rack:
– ***Muck Rack pricing
– Muck Rack alternatives
#4 Prezly
- Pricing: From $60 per month (or $50 per month through their yearly plan)
- All-in-one PR tool: No, it doesn't offer media monitoring
- Free trial: Yes
If you're looking for something focused purely on outreach with great PR CRM features, Prezly is a logical choice. It's significantly cheaper than the rest of the competitors and there's a good reason for that. Several, actually.
Prezly does not offer media monitoring, which can be a key feature for marketers and PR agencies. More importantly, Prezly does not offer a media database. This means you can reach out to journalists through Prezly, but you'll have to get contact lists from someplace else.
💡 More about Prezly:
– Prezly Pricing
– Top Prezly Alternatives
Conclusion
Agility PR packs a mighty punch and it's not unusual to see it used in marketing and PR teams, as well as in agencies around the world. But that does not mean that it's the right choice for you. Perhaps the feature set seems limited in your use case or you need something with monthly pricing plans.
Prowly offers all of that and more. With a free seven-day trial, you can test out all of Prowly's features before deciding if it's the right fit for your clients or your business. When you're ready, you can grab a monthly plan before committing to joining us for the long haul.
