8 Best Prowly Alternatives to Try in 2025

Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming.

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls.

In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life.

What is Prowly?

Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals.

👉 Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. It is currently used by more than 7,000 people in over 70 countries!

With Prowly, you'll get:

• Media database with +1M contacts and audience insights powered by Semrush
• PR CRM to organize your contacts
• Press release creator with an AI Assistant
• Email pitching with follow-up sequences and personalization features
• Media monitoring and social media listening (including broadcast and print monitoring)
• Customizable coverage reports
• and much more!

Prowly pricing: How much does Prowly cost?

The all-in-one tool is available starts at $258 per month billed annually, which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more.

Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support.

For example, if you take into account pricing with Prowly vs Muck Rack, that's nearly $7,000 in savings per year. Makes a difference!

Prowly alternative #1: Cision

💸 Pricing: Third-party sources say $7,200/yr
All-in-one PR tool: Yes
Free trial: No

Comparison overview

The biggest differences between Prowly and Cision are the pricing, the use of modern technology in newer features, and their focus on different needs.

While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers.

👉 Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs – which is where Prowly shines.

Cision vs. Prowly: feature comparison

✅ Pros

• Over 1.4M media contacts
• API
• Press release distribution

🔻Cons

• Not affordable for smaller teams or companies
• Can't schedule emails ahead of time
• Reviews say many media contact emails bounce

Alternative #2: Meltwater

💸 Pricing: Third-party sources say $6,000-$10,000/yr
All-in-one PR tool: Yes
Free trial: No

Meltwater is one of the most popular tools for PR specialists, focusing on data analytics. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world.

What features does it offer?

• Media database
• Media monitoring and social listening
• Data & API integrations

Who is it best for?

Larger in-house teams and agencies that need advanced data analytics and insights into their audience. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow.

✅ Pros

• Newswire services
• Wide range of different PR metrics
• Not too big of a learning curve

🔻Cons

• Frequent technical issues
• Inaccurate data and contacts
• Lack of innovative features
• Not the best choice for small and medium companies

Alternative #3: Prezly

💸 Pricing: Starting at $110/mo
All-in-one PR tool: No, it lacks key PR features
Free trial: Yes

Prezly is a tool that focuses on communications through media pitching, a CRM, and online newsrooms. As opposed to Prowly PR software, reviews say it doesn't have advanced data analytics, no media monitoring, and lacks tools to build reports that can be shared with clients.

What features does it offer?

• PR CRM
• Email outreach
• Newsrooms
• Basic analytics

Who is it best for?

PR professionals who have their own media lists and want an alternative to managing their own contacts in Excel sheets.

✅ Pros

• Good for building media kits
• Great if you're only interested in pitching to your own contacts
• Cheap alternative to sending emails with Gmail

🔻Cons

• No media database
• Lack of intuitive solutions throughout
• No media monitoring or social media listening

Prowly alternative #4: Just Reach Out

💸 Pricing: Starting at $98/mo
All-in-one PR tool: No
Free trial: Yes, 7 days (but only for monthly plans)

According to online sources, JustReachOut is the perfect platform for someone who does their own PR and needs additional resources to move forward.

What features does it offer?

• Media database with 700k+ contacts
• Pitching tool with AI email writing
• Podcast outreach tool
• Broken link building tool

Who is it best for?

Suited for those with limited budgets, it's great for start-ups and smaller companies who don't have enough manpower for experienced PR teams.

For the lowest price, you can get a fairly good deal if you're just starting out, considering you can only send up to 100 emails per month and get access to only 1 seat.

Their highest plan costs nearly $500 when billed monthly and offers 1,000 per month, which might still not be enough for larger agencies and in-house teams. However, they do offer custom options for an additional fee.

✅ Pros

• Attractive pricing
• Monthly subscription plans
• Manually verified contacts

🔻Cons

• Not an all-in-one tool
• Lacks international contacts

Prowly alternative #5: Brand24

💸 Pricing: Starting at $119/mo
All-in-one PR tool: No
Free trial: Yes, 14 days

Brand24 is a powerful media monitoring tool that collects mentions from all over the web, including social media, forums, reviews and podcasts. It also gives users relevant metrics to analyze the performance of their target keywords and anything they're tracking.

While used by PR professionals, it's not a dedicated PR tool.

What features does it offer?

• Social media listening
• Lots of metrics, including sentiment analysis and alerts
• PDF reports

Who is it best for?

Great for brands and agencies who need to meticulously monitor the entire social landscape. Their plans range from budget-friendly subscriptions to more advanced and pricey ones. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring.

✅ Pros

• Robust social listening features
• Lots of metrics and data analytical tools
• Automatically generated PR reports

🔻Cons

• Not an all-in-one tool
• No media database, pitching tools and PR-focused features
• Lacks key features found in cheaper plans

Prowly alternative #6: MyNewsDesk

💸 Pricing: Must book a demo to get a quote
All-in-one PR tool: Yes
Free trial: Yes, 10 days

MyNewsDesk is an AI-backed PR tool with a media database, a pitching tool, SEO-friendly online newsrooms, and an AI press release builder. It also offers add-on services priced separately, such as their Audience Builder, Media Monitoring, and Social Monitoring.

What features does it offer?

• Media database
• AI press release builder
• Media and social monitoring
• Newsrooms

Who is it best for?

Best for teams looking to publish their work and campaigns in a newsroom and then distribute the information to a large email list. Might not be ideal for teams who are looking for advanced personalization options and journalist behavior tracking.

✅ Pros

• All-in-one functionalities for PR
• Consultation to set up media monitoring
• Free training webinars

🔻Cons

• Customized training only for Enterprise plans
• Online reviews state features and functionalities are limited
• Users say it's difficult to end the contract

Prowly alternative #7: Muck Rack

💸 Pricing: Third-party sources say $10,000/yr*
All-in-one PR tool: No
Free trial: No

Muck Rack is a PR and Communications platform that positions themselves as a company that helps PR pros with media pitching and personalized outreach.

What features does it offer?

• Media database
• Media monitoring
• Pitching service
• Reporting

Who is it best for?

Best for professionals who are looking for a tool that has been on the market for a while and provides a solid media database along with relevant PR data. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings.

✅ Pros

• Known for having a good media database
• Wide range of PR analytics
• Easy pitching tool

🔻Cons

• No press release creation tools
• Lack of online newsrooms
• Inaccurate data and outdated information

Prowly alternative #8: Agility PR 

💸 Pricing: Must book a demo to get quote
All-in-one PR tool: Yes
Free trial: No

Agility PR is a PR software tool that encompasses the entire workflow, from finding contacts in the media database to tracking progress with media monitoring, and reporting them to stakeholders afterwards.

What features does it offer?

• media database
• media monitoring and social listening
• media intelligence services
• coverage reports
• newswire

Who is it best for?

Established brands and agencies looking for enterprise-level solutions. Might not be great for smaller teams who can't afford the hefty price up-front for a full year.

✅ Pros

• Intuitive, easy to use interface
• Friendly customer support
• Editorial review for press releases

🔻Cons

• Lack of advanced personalization features
• Tailored to larger organizations
• Niche outlets and journalists need to be updated

Understanding and addressing modern PR pain points

Let's face it, we're in a constant battle with time. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb.

Prowly competitors are doing well, but Prowly is doing great (at least that's what our customers say!).

From flexible, innovative features like generative AI to speed up your workflow, to advanced email analytics and insightful media database information (powered by Semrush), Prowly is a safe bet.

Prowly alternatives and their pricing

Which solution should I pick?

Although no tool is the same, they're mostly differentiated by their ease of use and their price points. To be quite honest here, a lot of the time, you're simply paying way more for the brand's name.

If you haven't decided yet, you can try Prowly for 7 days free and explore the media database, media monitoring, pitching, and so much more to see if this all-in-one PR software is the right pick for you.