Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved.
While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of tools designed to track both online and offline sources, you can confidently stay ahead of the broadcast media game.
Ready to see how Prowly can keep you in the loop? Request a free demo today and experience the difference firsthand.
Start tracking mentions on TV and radio:
All the tools you need to monitor, report, and respond—packed into one seamless solution.
- Real-time insights: Monitoring your brand across multiple media channels requires speed and precision. Prowly provides real-time insights, helping you react quickly to mentions and navigate crises.
- All monitoring and reporting tools in one place: Say goodbye to switching between platforms. With Prowly, you can track online, social, broadcast, and print coverage in one place, saving time and optimizing your workflow.
- Capture every mention beyond TV and radio stations: Traditional tools usually omit mentions on TV or radio, leading to significant gaps in coverage. Prowly bridges the gap and tracks online and offline sources so no mention goes unnoticed.
The importance of broadcast monitoring in PR
To understand the value of broadcast media monitoring, let’s break down what it is, why it matters, and how it’s used.
What is broadcast monitoring?
Broadcast monitoring offers real-time insights into your brand’s presence across TV and radio both locally and globally. It helps you stay informed about where and when your brand is mentioned, making it easier to manage communication across channels.
Why is broadcast monitoring important?
Broadcast monitoring software is crucial because it provides real-time insights, comprehensive analytics, and sentiment analysis, which are essential for making informed decisions.
By tracking broadcast media coverage, you can measure the impact of your campaigns, manage your brand’s reputation, and respond swiftly to publicity. This ensures you maintain a proactive approach, allowing you to enhance your strategies and achieve better results.
Use cases for broadcast media monitoring
#1. Measuring campaign effectiveness
- Evaluate the reach and impact of PR campaigns by tracking mentions across TV and radio broadcasts, including comprehensive TV monitoring.
- Analyze sentiment and frequency to determine the success of your messaging.
#2. Brand reputation management
- Monitor how your brand is portrayed in broadcast content, including detailed TV and radio monitoring, to ensure comprehensive coverage.
- Quickly address negative publicity and capitalize on positive coverage.
#3. Competitive analysis
- Track your competitors’ media presence and strategies.
- Identify opportunities and threats in the marketplace.
#4. Crisis management
- Receive real-time alerts and respond swiftly to any potential PR crises.
- Monitor ongoing coverage to adjust strategies and manage public perception effectively.
#5. Market research and trend analysis
- Keep informed about industry trends and emerging topics.
- Use broadcast data to guide strategic planning and content creation.
#6. Broadcast content verification
- Ensure that your ads and sponsored broadcast content are aired as contracted.
- Verify that the content is reaching the intended audience.
Challenges in traditional broadcast monitoring solutions
Managing broadcast media coverage comes with its own set of hurdles. For PR professionals, traditional monitoring methods often fall short, making it difficult to stay on top of mentions across all platforms.
#1 Challenge: Coverage gap
Many monitoring tools leave PR teams with an incomplete picture. While mentions across online media are often tracked effectively, mentions on TV and radio frequently slip through the cracks, leaving PR professionals struggling to capture the full scope of their media presence.
Solution: Prowly offers a comprehensive solution that monitors both online and offline sources, ensuring no mention goes unnoticed and providing a complete view of your media presence with global coverage.
#2 Challenge: Using different tools to monitor different channels
Managing multiple tools for monitoring different channels is inefficient. Switching between different software, managing multiple subscriptions, and compiling fragmented data can be time-consuming and reduce productivity.
Solution: Prowly brings everything under one roof. It gives you easy access to data, streamlines workflows, optimizes campaigns and makes brand monitoring more efficient.
#3 Challenge: Operating in multiple countries or regions with global broadcast monitoring
You will require localized monitoring solutions if you operate in multiple countries or regions. Standard tools rarely provide tailored insights for different markets.
Solution: Prowly's broadcast and radio monitoring tracks mentions across various regions including the US, Canada, the UK, and the Global market, ensuring you capture relevant broadcast content for your market.
Introducing Prowly's Broadcast Monitoring
Broadcast monitoring lets you better understand the media landscape by analysing your media presence across TV and radio on local and global scales.
Here's how we ensure you get accurate results:
- Customizable queries: When creating a new query, users can choose which broadcast sources they want to monitor—including comprehensive coverage of TV and radio stations.
- Historical mentions: Access up to 90 days of historical mentions from broadcast sources, allowing for trend analysis of broadcast content and strategic planning of future PR campaigns.
- Advanced filtering options: A new filter category called Broadcast Filters has options that work exclusively for broadcast mentions, including radio stations, such as:
- Television scope: Users can filter for clippings and TV mentions by national or local scope. This feature ensures you get precise and relevant data.
- Clip type: Determine whether the mention was a part of a premiere, repeat, live, taped, or new, providing a detailed view of your broadcast coverage. Monitoring TV show premiers alone is no longer a challenge.
4. New metrics in dashboards:
- Top broadcast clips: Mentions can be sorted by Estimated Reach or Publicity Value, which helps identify the most impactful mentions.
- Publicity value: Similarly to AVE, this metric shows coverage value based on the advertising cost of a 30-second spot in the market, offering a clear view of your media impact.
5. Dashboard widgets: Existing widgets in the dashboards are also functional for broadcast mentions, including:
- Number of mentions
- Estimated reach
- Share of voice
- Sentiment
These enhancements give you the data you need—accurate, relevant, and all in one place. Prowly's TV and radio broadcast monitoring tool helps you monitor media presence, spot trends, and make smart decisions more easily.
Conclusion
We’re excited to introduce Prowly’s new radio and TV broadcast monitoring software—a comprehensive, all-in-one solution crafted to simplify how you track online and offline media mentions. With customizable search options and intuitive dashboards, this tool is built to meet the needs of busy PR professionals.
It’s a cost-effective way to monitor your brand across multiple channels and regions, providing you with actionable insights to fine-tune your PR campaigns effortlessly.
Ready to take your media monitoring to the next level? Schedule a demo with our team and see how Prowly can help you monitor your brand's mentions across all channels.
Frequently asked questions
What is broadcast media monitoring?
Broadcast monitoring involves tracking TV and radio broadcasts to evaluate media coverage and effectively assess PR campaign results. It helps to understand a company's presence in the media landscape and accurately measure impact.
What challenges does traditional broadcast monitoring face?
Traditional broadcast monitoring methods are time-consuming, often inaccurate, and can have coverage gaps, making them costly and inefficient. These challenges underscore the need for more effective monitoring solutions.
How does Prowly's broadcast monitoring solution stand out?
Prowly's broadcast monitoring solution stands out as an all-in-one tool for PR. It allows you to centralize all PR activities in one place, is cost-effective, and streamlines the entire PR process from start to finish.
