There are over a hundred PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more.
While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain expertise, so this investment can turn out to be exceedingly beneficial to your brand image.
Here's a list of some of the best public relations firms in Toronto to save you some time.
Top PR agencies in Toronto
Strategic Objectives
If you want to be in the news then there can be no higher-profile public relations firm in Toronto than Strategic Objectives. They can be difficult to get a hold of though, as the minimum project size is $25,000. After all, they were named the best mid-size agency in the World in 2019.
They offer a variety of services including media relations, reputation management, social media handling, event management, and more.
Strategic Objectives will help you craft creative strategies that will let your brand connect with consumers in an authentic way, giving its image a boost and generating more sales. The team focuses on both local and international clients with a special emphasis on Corporate Social Responsibility.
Pointman News Creation
This small but fast-growing company is among the most popular public relations agencies not only in Toronto but in the whole of Canada. They take on small projects but are known to be passionate and well-informed.
The team charges between $100 and $200 per hour and specifically caters to agencies or companies that are low on budget.
You can sign up for a full-service PR campaign or specific services including distribution. The agency has won several awards including the Clutch 2018 Global Leader Award.
They have served a bunch of popular names including Casper, Boiron Group, and Qi Knows Best and offers special plans for startups in Canada.
Citizen Relations
Citizen Relations is an international PR agency with a strong foothold in Toronto. The company does not take on small projects and the minimum size is $10,000.
They are one of the few public relations companies in Toronto that cater to wide industries including CPG, food and beverage, travel and tourism, financial services, fashion and beauty, automotive, health and wellness, retail and e-commerce, and technology.
The company has some great links with government agencies and can be great for businesses looking to strengthen government relationships. It's also a good choice for crisis management, public affairs, and experiential testing.
Anamorphiq
The company has a 'digital first' approach. Have a look at it if you’re interested in making a virtual presence as most of its services are centered around online marketing.
Abamorphiq has served some popular Canadian names including Colonnade Bridgeport, Monarch Elevator, and UJA Federation of Greater Toronto. It’s among the most top boutique PR agencies in Toronto offering digital services.
It specializes in using digital communications to increase consumer confidence and build reputation. The company is guided by proprietary methodology and is known to be customer-friendly with a skilled team that’s always eager to help.
Manifest Communications
Launched in 1981, Manifest Communications is a popular PR agency known for working with big brands. It has worked with a number of big names including NGOs and government agencies like the Ministry of Children, Community and Social Services, Covenant House Toronto, Government of Canada, and Aga Khan Foundation Canada.
While this communications agency is quite expensive, they’re said to be worth it as most of their campaigns have proven to be quite beneficial. You can check their case studies on the official website to know more about how they work and what kind of services they offer.
The company caters to several niches and houses a diverse team of PR professionals that allows it to see things from different perspectives.
Rock-It Promotions
Rock-It Promotions is a fast-growing PR firm with big goals. It’s known as one of the top fashion PR firms in Toronto as has worked with a bunch of international names including Guess, Adidas, L'Oreal Paris, Fiji Water, and Toronto Fashion Week. Despite this, the company is affordable and caters to all budgets.
This PR agency offers a variety of services including media relationships, sponsorships, and red carpets. Consider working with them if you are interested in holding events or giving a boost to your business. It caters to several niches including hospitality, films, lifestyle, culture, NGOs, and entertainment.
Casacom
Last but not least is Casacom, a Toronto-based communications firm 'helping businesses thrive in the digital era'.
Casacom is quite affordable and easily reachable. The company serves different sectors including health care, foundations, energy, food, finance, and education.
It offers a wide array of services including some that most PR firms in Toronto do not offer such as recruitment and public policy management.
By the way, if you’re wondering how to introduce AI to your PR agency (or if you plan to work with an agency that uses AI-powered tools), read this article that shows how to use AI ethically according to PR Council guidelines.
Top PR agencies in Toronto revealed
These were some of the top PR companies in Toronto. We hope this list will help you narrow down your search and hopefully make the right choice.
Do you work for a PR agency yourself? Prowly has all you need to support your PR agency goals - be it more clients, improved retention, or higher retainers.
Cover photo by Patrick Tomasso
