PR Measurement & Analytics

Share of Voice in PR: How to Calculate Your Brand SOV
 ∙ 11 min read

Share of Voice in PR: How to Calculate Your Brand SOV

Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements.  But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
A bunch of icons on the orange background that reflect UVPM as a metric
 ∙ 12 min read

What is UVPM in PR? (UVPM metric alternatives)

Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
Measuring PR with Google Analytics
 ∙ 7 min read

How to Measure PR with Google Analytics

Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
Advertising Value Equivalent in PR and AVE alternatives -a flat lay with a ruler, an envelope, a laptop showing reports, an open book, air pods and a mobile phone
,  ∙ 11 min read

What is Advertising Value Equivalency in PR? (+ AVE Alternatives)

Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Reporting - Prowly Magazine
 ∙ 9 min read

PR Reporting: How to Measure Media Coverage

Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry.  Tracking media relations and its marketing value has to be done to justify PR costs as […]
Measuring PR with Google Analytics
 ∙ 9 min read

The Ultimate Guide to PR Campaign Reports (with Example and Template)

Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
A 2D illustration on the brown/orange background with a few pages from articles pinned to the background with pins that resemble old fashioned press clippings
 ∙ 12 min read

Press Clippings Decoded: A Practical Guide to Mastering PR Exposure

Kamila Hanson ∙ 12 Apr 2024
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect mentions and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […]
How to create a media report
,  ∙ 14 min read

How to Create a Comprehensive Media Report?

Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
an illustration of a huge ear and speaking bubbles, charts around it
 ∙ 10 min read

What's the Difference Between Social Listening and Social Monitoring in PR?

Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
Sentiment analysis
 ∙ 11 min read

Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Miłosz Krasiński ∙ 3 Apr 2024
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.  It’s been used to a great extent to achieve the following:  Get an overview of how […]
A 2D illustration on the yellow background showing a globe and social media icons
 ∙ 12 min read

Benefits of Social Listening for PR Agencies (with Case Studies)

Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
What Is Brand Equity and How Do You Measure It Brand Equity in PR Prowly
 ∙ 12 min read

How to Measure Brand Equity: Step-by-Step Guide

Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
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