PR Measurement & Analytics ∙ 7 min read
How to Measure PR with Google Analytics
Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
PR Measurement & Analytics ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Measurement & Analytics ∙ 9 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Measurement & Analytics ∙ 9 min read
The Ultimate Guide to PR Campaign Reports (with Example and Template)
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Measurement & Analytics ∙ 12 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 12 Apr 2024
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect mentions and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […]
PR Measurement & Analytics ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
PR Measurement & Analytics ∙ 11 min read
Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It
Miłosz Krasiński ∙ 3 Apr 2024
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]
PR Measurement & Analytics ∙ 12 min read
Benefits of Social Listening for PR Agencies (with Case Studies)
Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
PR Measurement & Analytics ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
