PR Measurement & Analytics, Product Guides ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
PR Crisis Management ∙ 23 min read
16 PR Crisis Management Examples: What (Not) to Do
Mile Zivkovic ∙ 9 Apr 2024
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Crisis Management ∙ 19 min read
PR Crisis Management Guide (w/ Strategies and Examples)
Zuzanna Dora ∙ 4 Apr 2024
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
PR Strategy & Planning ∙ 11 min read
Successful Rebranding: Campaign Examples & PR Tips
Dilek Asanoska ∙ 4 Apr 2024
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]
PR Strategy & Planning, Uncategorized ∙ 7 min read
Why Fake News Could Be a Brilliant Opportunity for Brand Engagement
Marialetizia Mele ∙ 4 Apr 2024
Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
Corporate Social Responsibility ∙ 8 min read
10 Corporate Social Responsibility Examples You Should Know
Max Benz ∙ 4 Apr 2024
With growing expectations to "do good" in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there's an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […]
Reputation Management ∙ 9 min read
How to Recover from a Reputation Crisis and Rebuild Your Brand
Adela Belin ∙ 4 Apr 2024
A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […]
PR Strategy & Planning ∙ 16 min read
7 Qualities of Personal Branding That Define Crisis Management
Abbi Head ∙ 4 Apr 2024
Crises come in all shapes and sizes, but we see three types of situations the most. First, there is the known crisis, where you know something terrible will happen and have some time to plan for it. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. And third, there is […]
Corporate Social Responsibility ∙ 7 min read
Prowly’s CSR Initiatives in 2022, a Retrospective
Nicholas Berryman ∙ 3 Apr 2024
As we look back on 2022, just as with every passing year, we like to ask ourselves a few simple questions: Have we at Prowly made a social impact? It has been an exciting year of rapid growth and uncharted success, but have we kept to our standards as an ethical business? As we expand, […]
PR Strategy & Planning ∙ 6 min read
3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy
Mariya Parodi ∙ 3 Apr 2024
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]
PR Strategy & Planning ∙ 9 min read
How Can Social Media Listening Increase Customer Advocacy?
Dominika Kuras ∙ 3 Apr 2024
Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands, or industries. It helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising. By employing social media listening, brands can tap […]
