PR Measurement & Analytics ∙ 12 min read
How to Use Sentiment Analysis in PR? The 2024 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
PR Measurement & Analytics ∙ 11 min read
Share of Voice in PR: How to Calculate Your Brand SOV
Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
PR Measurement & Analytics ∙ 12 min read
What is UVPM in PR? (UVPM metric alternatives)
Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
PR Strategy & Planning ∙ 9 min read
From Narrative to Story: How to Do PR Storytelling
Gina Nowicki ∙ 17 Apr 2024
Who doesn’t love a good story? We’re instinctively drawn to them from an early age. No wonder storytelling creates a thoughtful thread that takes big, complex ideas and simplifies them into an easy narrative. PR storytelling follows this same pattern of connection. When you’re engaged in a story, you’re invested in learning what comes next. […]
PR Measurement & Analytics ∙ 7 min read
How to Measure PR with Google Analytics
Jo Bell ∙ 17 Apr 2024
PR is no longer a shot in the dark. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA...
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Client Management ∙ 11 min read
How To Integrate Digital PR with In-House PR Successfully
STEPHANIE FINCH ∙ 16 Apr 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […]
PR Measurement & Analytics ∙ 9 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Strategy & Planning ∙ 14 min read
Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros
Dominika Kuras ∙ 12 Apr 2024
Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […]
PR Measurement & Analytics ∙ 9 min read
The Ultimate Guide to PR Campaign Reports (with Example and Template)
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Measurement & Analytics ∙ 12 min read
Press Clippings Decoded: A Practical Guide to Mastering PR Exposure
Kamila Hanson ∙ 12 Apr 2024
Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect mentions and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […]
