PR Strategy & Planning ∙ 10 min read
What is Brand Advocacy and Why Is It Important for PR?
Mile Zivkovic ∙ 28 Feb 2025
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. The key element? They promote the brand voluntarily. Today, we'll show you what brand advocacy is, why it matters for any business and how you can […]
PR Measurement & Analytics ∙ 8 min read
What are Press Release Analytics and How Do they Work?
Mile Zivkovic ∙ 28 Feb 2025
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know […]
PR Measurement & Analytics ∙ 11 min read
The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity
Dominika Kuras ∙ 28 Feb 2025
Your brand could be making waves online right now—and you wouldn’t even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions don’t drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. […]
PR Strategy & Planning ∙ 13 min read
PR Strategy Template: Key Steps for Building a Winning PR Plan
Berenika Teter ∙ 28 Feb 2025
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a public relations […]
PR Outreach & Media Relations, PR Strategy & Planning ∙ 15 min read
The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact
Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Campaign Results: a Guide to Success
Mile Zivkovic ∙ 25 Feb 2025
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements […]
PR Measurement & Analytics ∙ 18 min read
How to Conduct a Brand Audit — the 2025 Guide
Mile Zivkovic ∙ 21 Feb 2025
A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you. This […]
PR Strategy & Planning ∙ 10 min read
Digital Presence Management: The Ultimate Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]
PR Strategy & Planning ∙ 13 min read
How to Write a Communication Plan: Step-by-Step Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
PR Strategy & Planning ∙ 12 min read
What is a PR Campaign? How-to Guide with Examples (2025)
Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
Reputation Management ∙ 11 min read
How to Choose the Best Reputation Management Software? (+ Examples)
Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Awareness (a Guide + Tool List)
Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
