PR Measurement & Analytics, PR Strategy & Planning ∙ 14 min read
29 PR KPIs You Should Measure: A Guide for PR Professionals
Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
PR Strategy & Planning ∙ 12 min read
8 Steps to Get the Media Placements You Always Wanted
Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent. Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
PR Strategy & Planning ∙ 12 min read
Paid Media Explained (with Best Campaign Examples)
Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in. This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2025 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
PR Strategy & Planning ∙ 12 min read
How to Create a Data-Driven PR Strategy in 2025
Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
PR Strategy & Planning ∙ 12 min read
Press Release Costs for 2025: Comprehensive Guide
Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
PR Measurement & Analytics ∙ 11 min read
The Best PR Reporting Tools Available To You Right Now
Gina Nowicki ∙ 31 May 2024
It’s the end of the month, and once again, it’s time to prepare a PR report for every single client. Although this is a task that needs to be done repeatedly, it seems to creep up every month. So, how can we simplify this recurring task? There are plenty of dedicated PR reporting and PR […]
PR Measurement & Analytics ∙ 8 min read
Media Mentions Guide: How to Track Media Mentions Effectively
Gina Nowicki ∙ 26 May 2024
A media mention is using a brand name or keyword you’re tracking. It can occur in various mediums, such as print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions must be consistently and accurately monitored to ensure the quality and effectiveness of PR work. […]
PR Measurement & Analytics ∙ 12 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 24 May 2024
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Strategy & Planning ∙ 11 min read
14 Tips for Creating a Successful Earned Media Strategy
Mile Zivkovic ∙ 22 May 2024
What's better than good publicity? Getting good publicity for free when you haven't even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we're going to help you uncover some earned media ideas and provide tips for creating an […]
PR Strategy & Planning ∙ 9 min read
6 Powerful PR Tips for Startups to Get Noticed
Pratik Dholakiya ∙ 22 May 2024
In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […]
