PR Strategy & Planning ∙ 5 min read
What Makes the News? Two Sets of News Values Compared
Jo Detavernier ∙ 31 Aug 2023
It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really?
PR Strategy & Planning ∙ 12 min read
How to Stop Spam Backlinks from Ruining Your Google Reputation
Anastasia Ryan ∙ 4 Aug 2023
We’re inclined to think that each new backlink is a good one. Sadly, that’s not the case. This is why I want to talk about bad backlinks, how they can hurt your rankings, and what can you do to stop them from doing so.
PR Strategy & Planning ∙ 4 min read
The Best Time & Day to Send a Press Release [2025 Update]
Rafal Salak ∙ 29 Jul 2023
We analyzed open rates of press releases shared via the platform to find the perfect moment for sending out a press release. The research indicates that Thursday is the best day, with the email open rate reaching over...
PR Client Management ∙ 8 min read
What Questions Should You Ask Your New PR Clients?
Gina Nowicki ∙ 21 Apr 2023
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […]
PR Strategy & Planning ∙ 7 min read
7 Selling Tips That Will Get Your PR Contract Signed
Gina Nowicki ∙ 8 Nov 2022
Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]
PR Crisis Management ∙ 9 min read
Security Best Practices for Your Remote Team
Pawel Ogonowski ∙ 31 Oct 2022
Are you interested in utilizing the power of remote teams to boost your business?
PR Strategy & Planning ∙ 10 min read
How to Create a PR Budget - All You Need To Know
Prowly ∙ 29 Mar 2022
Planning a PR budget is no one’s idea of a great time but—spoiler alert!—you do not want to go flying blind when it comes to forecasting your spending. This is as true for PR activities as it is for anything else. And while you may or may not have any influence over how much funding […]
PR Strategy & Planning ∙ 7 min read
5 Best Productivity Tips and Tools for PR Professionals
Ana Grasic ∙ 29 Mar 2022
If you’re working in public relations, you know the work is not all as glamorous as sometimes presented on TV and movies. Luckily for you, there are a lot of tools out there that could help you be more productive and even make time to enjoy the after-work activities.
PR Strategy & Planning ∙ 9 min read
How to Create an SEO-Friendly Website for Your PR Agency
Shane Barker ∙ 23 Mar 2022
The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […]
PR Strategy & Planning ∙ 10 min read
SEO Public Relations: A Beginner's Guide To SEO For PR Pros
Matthew Woodward ∙ 18 Mar 2022
SEO and PR were once two marketing fields that had very little in common. Fast forward to 2020 and you’ll notice that these disciplines no longer operate in a vacuum. Today, they complement each other and can help your organization establish a strong online reputation. So how do you leverage SEO PR to shape your […]
PR Strategy & Planning ∙ 22 min read
How to Create a Digital Knowledge Management Strategy to Improve Your Brand's Reputation
Josh Brown ∙ 4 Mar 2022
Managing your brand’s online reputation is critical to the success of your business. For one thing, your brand’s reputation can be the difference between converting new leads and losing them for good. Case in point, studies show the modern consumer is 4.1 times more likely to trust brands with a strong, central purpose and a […]
PR Strategy & Planning ∙ 9 min read
PR Team Management: Optimize Your (Remote) PR Workflow
Gina Nowicki ∙ 28 Feb 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]
