Magazine, PR Industry ∙ 12 min read
Why Micro-Influencers Should Be Part of Your Marketing Mix
Aleksandra Dyl ∙ 13 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
Magazine, PR Industry News & Trends ∙ 8 min read
PR Episodes 2024: The Prowly Event You Don’t Want to Miss
Dominika Kuras ∙ 11 Mar 2024
Camera, lights, action! Prowly’s PR 2024 Episodes are here. What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year's event participants claim that […]
Magazine, PR Industry News & Trends ∙ 6 min read
PR Episodes 2023: Our Biggest Takeaways from PR Experts
Gina Nowicki ∙ 19 Apr 2023
Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […]
Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 15 Jun 2022
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
Magazine, PR Industry News & Trends ∙ 8 min read
20+ PR Industry Statistics You Should Know in 2023
Prowly ∙ 16 Feb 2022
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]
