PR Industry News & Trends ∙ 14 min read
Top PR Trends and Predictions for 2024
Kamila Hanson ∙ 3 Apr 2024
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there's a growing need for even more meticulous personalization. However, […]
PR Outreach & Media Relations ∙ 9 min read
How to Improve Your Pitching Strategy Using Email Performance Data
Kamila Hanson ∙ 13 Feb 2024
While "spray and pray" tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn't contribute to long-term brand success. Moreover, with the diminishing number of journalists and […]
PR Tools & Software ∙ 16 min read
The Complete Social Media Listening Guide for Public Relations
Kamila Hanson ∙ 8 Feb 2024
Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand's reputation, but had no way to prove it without looking at the bigger picture. Social listening software, like Prowly, helps to examine your brand's presence everywhere people might […]
PR Measurement & Analytics ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
PR Industry News & Trends ∙ 12 min read
28+ Online and In-Person Tips On How to Conduct a Good Interview
Kamila Hanson ∙ 29 Jan 2024
Ever get nervous before doing an interview? Or maybe it's your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don't yield the answers you were hoping for are all common interview mistakes - which you can omit if you know these few rules and tactics. […]
AI in Public Relations ∙ 12 min read
AI Press Release Generator: How to Use It for the Best Results
Kamila Hanson ∙ 9 Nov 2023
Find out how to maximize AI technology's potential in the ever-evolving public relations landscape. Having a new tool in your stack is great, but do you know which features to prioritize and where to focus? Let's dive deeper into how to use AI to write press releases effectively. Read on to discover: What is an […]
