Media Monitoring ∙ 17 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 27 Feb 2025
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what they are saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business, or are a public figure, media monitoring can give you […]
PR Outreach & Media Relations, PR Strategy & Planning ∙ 15 min read
The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact
Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
PR Strategy & Planning ∙ 11 min read
How to do Brand Research in 2025? A Guide with Real-Life Examples
Kamila Hanson ∙ 3 Feb 2025
Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find […]
PR Tools & Software ∙ 13 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from print media sources is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid print media monitoring service, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned […]
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Strategy & Planning ∙ 14 min read
How to Measure Brand Engagement? A Guide for 2025 (and Beyond)
Kamila Hanson ∙ 1 Oct 2024
Truth is, not everyone understands the importance of brand engagement. It's not just all about cute social media posts, colorful gadgets at conferences, or trends. When done correctly, a long-term brand strategy can make or break a company and its standing on the market. In this article, we'll delve into how to prove that your […]
PR Industry News & Trends ∙ 6 min read
The State of PR 2024: Top 3 Takeaways You Need To Know
Kamila Hanson ∙ 18 Sep 2024
You’d think that year on year changes in any industry aren’t significant enough to flip the script upside down, yet every single time we’re collecting answers from PR professionals we get to find out the shifts they’re dealing with on a daily basis. We found that an increasing number of clients and stakeholders are starting […]
PR Outreach & Media Relations, Product Guides ∙ 11 min read
17 Sender Reputation Tips for Writing Emails in PR
Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
AI in Public Relations, Product Guides ∙ 5 min read
Dig Deeper Using Audience Analytics and AI Keyword Search
Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
PR Industry News & Trends ∙ 11 min read
What Stress Looks Like When You Work in PR (and How to Manage It)
Kamila Hanson ∙ 29 May 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […]
AI in Public Relations ∙ 13 min read
Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples
Kamila Hanson ∙ 28 May 2024
Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, writing press releases of complex narratives with different story angles might take a day or even more. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of […]
PR Tools & Software ∙ 12 min read
Best News Monitoring Tools for 2025: Feature & Pricing Guide
Kamila Hanson ∙ 13 May 2024
Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […]
