PR Outreach & Media Relations ∙ 8 min read
Email Pitch Academy: How to Avoid Spam Folders & Land in Inboxes
Prowly ∙ 15 Jan 2022
Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]
PR Industry News & Trends ∙ 12 min read
4 PR Challenges in 2022 (And What to Do About Them)
Prowly ∙ 28 Dec 2021
Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]
PR Outreach & Media Relations ∙ 13 min read
5 Tips for (Re)connecting with Journalists in the New Normal
Prowly ∙ 18 Oct 2021
Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro. Many are finding a lot of the relationships that they have so carefully built over years are suddenly disconnected, off-track, paused or just […]
PR Tools & Software ∙ 2 min read
#PRtalk: Automation Works in Workflow, But Fails in Relations - PR Tools Vendors About Modern PR Business
Prowly ∙ 28 Sep 2021
#PRtalk about modern PR business is behind us. Is press release already dead? How can we replace it? How do we breakdown the business of Public Relations and what modern PR business means? Where does PR automation work, and where does it fail? What PR trends should we watch out for in 2016?
Press Release Writing and Content Creation ∙ 11 min read
A Guide to Starting Your Own PR Podcast
Prowly ∙ 28 Sep 2021
There are a number of concrete benefits it can bring to the business side of any PR agency. Take a look at what starting a podcast could do for you.
PR Strategy & Planning ∙ 2 min read
How Prowly Can Help Communicate Your CSR Activities
Prowly ∙ 15 Jun 2021
CSR activities are an important part of your brand identity. Even when they’re not the specific focus of media attention, they form part of your backstory when you get exposure or interest for other reasons. But when journalists are trying to learn more about you today, how can you be sure that they have access […]
Press Release Writing and Content Creation ∙ 10 min read
How to Format a Press Release in 2023 (w/ Examples)
Prowly ∙ 18 May 2021
Press releases are the cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are a standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news you’re […]
Magazyn, Public Relations ∙ 8 min read
Informacja prasowa – jak ją (dobrze) napisać w 2020 roku? [+ przykłady]
Prowly ∙ 26 Jul 2018
Jedno z najstarszych narzędzi w arsenale każdego PR-owca. Choć niewielu się do tego przyznaje, dziennikarze często z niej korzystają. Jak ją tworzyć, by spełniała swoją rolę?
PR Strategy & Planning ∙ 3 min read
Success Story: How Allegro Implemented Brand Journalism Into Their PR Strategy
Prowly ∙ 24 Aug 2016
"As a brand that aspires to be innovative, and which already is innovative in many other aspects of business, we should also be innovative in the way we communicate" -
PR Client Management ∙ 6 min read
Customer Story: Naturalbox Raises Capital With Prowly
Prowly ∙ 15 Jun 2016
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.
