Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 11 Dec 2023
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
PR Outreach & Media Relations ∙ 18 min read
Media Pitch Subject Lines – Best Practices & Examples
Prowly ∙ 5 Dec 2023
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.
Industry-Specific PR ∙ 9 min read
Public Relations for Video Games - How to do Gaming PR in 2023
Prowly ∙ 25 Nov 2023
There are still plenty of people who don’t know how huge the video game industry is. On average, around ten gaming titles make as much or more as Hollywood’s #1 hit every year. In 2020, industry revenue reached nearly $180 billion. Just to compare (and to be fair by using the last pre-COVID year), the […]
PR Tools & Software ∙ 7 min read
7 Press Room Software Providers to Consider for News Publishing
Prowly ∙ 24 Nov 2023
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]
Media Lists & Journalists ∙ 6 min read
Top Food Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
When it comes to gaining coverage for your brand, it takes a number of components coming together successfully. One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. Building the perfect media list can be a challenge, though, and searching to find the right food […]
Media Lists & Journalists ∙ 5 min read
Top Entertainment Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
The world of entertainment is a fast-changing environment, which means getting your news out there can be incredibly challenging. Having the right entertainment journalists on your media list is essential in helping you to secure the best coverage possible. Creating the most in-depth media list of entertainment reporters can be the difference between the success […]
Media Lists & Journalists ∙ 5 min read
Top Education Journalists to Cover Your Story - The 2023 List
Prowly ∙ 24 Nov 2023
The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]
Media Lists & Journalists ∙ 6 min read
Top Medical & Healthcare Journalists - The 2023 List
Prowly ∙ 24 Nov 2023
With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to the right medical and healthcare journalists is key and having access to the right media database is a great start. You can save lots of time and effort […]
Media Lists & Journalists ∙ 5 min read
Top Business Journalists in the US & UK – The 2023 List
Prowly ∙ 24 Nov 2023
Whether you’re looking to raise your business profile, generate new traffic, launch a new division, attract new clients, or create investor interest, calling on solid business journalists is one of the best ways to get your company noticed. Access to a media database can save you a lot of time, as it lets you quickly […]
PR Tools & Software ∙ 7 min read
How to Use Prowly PR Software for Political Campaign Management
Prowly ∙ 24 Nov 2023
Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […]
Media Lists & Journalists ∙ 5 min read
Top News Journalists – The 2023 List
Prowly ∙ 21 Nov 2023
In this fast-paced world we live in, news comes and goes incredibly quickly. There is an almost constant cycle of reports and stories, which means getting your news out there has never been more challenging. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […]
PR Outreach & Media Relations ∙ 6 min read
Email Pitch Academy: What Email Metrics Should You Track?
Prowly ∙ 17 Nov 2023
Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed. If you’re using a PR outreach tool like Prowly, the job of measuring them will […]
