Press Release Writing and Content Creation ∙ 17 min read
How to Write a Press Release (With Tips From PR Pros)
Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
Media Lists & Journalists ∙ 5 min read
Top Media Outlets for Your News - The 2025 List
Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
Media Monitoring ∙ 9 min read
Media Monitoring for PR Professionals: Importance, Advantages & More
Prowly ∙ 29 May 2024
Media monitoring is not just nice to have—it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why is media […]
PR Tools & Software ∙ 6 min read
Best Media Relations Tools: The 2025 List
Prowly ∙ 24 Apr 2024
Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. Sorry to ruin the surprise ending, but it’s a fact. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. In […]
PR Strategy & Planning ∙ 13 min read
How to Use PR to Make Your Next Product Launch a Success
Prowly ∙ 14 Feb 2024
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]
Media Lists & Journalists ∙ 5 min read
Top Design Journalists to Cover Your Story - The 2025 List
Prowly ∙ 5 Feb 2024
When it comes to sharing your client’s news, every PR knows the importance of having the right media list. An in-depth list of design journalists can help you to maximize the coverage you secure, ensuring you can maximize brand awareness and reach even more people. However, creating a media list can be an incredibly challenging […]
Press Release Writing and Content Creation ∙ 4 min read
Press Release Definition — What Exactly is a Press Release, Anyway?
Prowly ∙ 2 Feb 2024
Press release is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.
PR Industry News & Trends ∙ 11 min read
6 PR Trends That Are Ready To Be a Big Deal in 2022
Prowly ∙ 19 Dec 2023
It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […]
PR Strategy & Planning ∙ 10 min read
PR Events Will be Back Soon—Are You Ready to Plan Yours?
Prowly ∙ 19 Dec 2023
We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]
PR Industry News & Trends ∙ 5 min read
Top PR Agencies in Toronto – The 2025 List
Prowly ∙ 18 Dec 2023
There are over a hundred PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain expertise, […]
PR Industry News & Trends ∙ 7 min read
Top PR Agencies in Vancouver - The 2025 List
Prowly ∙ 18 Dec 2023
Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world. Having built a well-deserved reputation for unique approaches to PR […]
PR Industry News & Trends ∙ 5 min read
Top PR Firms in NYC – The 2025 List
Prowly ∙ 18 Dec 2023
The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]
