PR Strategy & Planning ∙ 13 min read
What is Brand Recognition and How to Improve It? 2025 Guide
Mile Zivkovic ∙ 3 Feb 2025
Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? If you were to show a silver logo with a half-bitten piece of fruit to almost anyone in the world, most of them would know that it's Apple. This […]
PR Outreach & Media Relations ∙ 18 min read
How to Write a Media Pitch (w/ 7 Real Examples from Experts)
Bart Donda ∙ 3 Feb 2025
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]
PR Strategy & Planning ∙ 13 min read
How to Conduct a Brand Analysis: 3 Steps + 12 Metrics to Cover
Zuzanna Dora ∙ 31 Jan 2025
Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Turn your insights into results with Prowly – an all-in-one PR platform. What […]
CSR & Crisis Communication ∙ 14 min read
Best PR Crisis Management Software Comparison: 6 Options to Consider
Zuzanna Dora ∙ 29 Jan 2025
If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have – it's essential. Let's help you choose […]
PR Measurement & Analytics ∙ 12 min read
What is Brand Tracking? 16 Brand Health Metrics You Should Measure
Dominika Kuras ∙ 29 Jan 2025
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand […]
Industry-Specific PR, PR Strategy & Planning, Product Guides ∙ 8 min read
How to Pitch Trade Media: The 3 Dos and Don’ts
Karolina Borak ∙ 23 Jan 2025
In B2B PR, you want to impact the decision-makers. There’s no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. To strategize better, learn the dos and don’ts of hyper-targeting trade media.
PR Industry News & Trends, PR Strategy & Planning ∙ 7 min read
Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025
Karolina Borak ∙ 14 Jan 2025
A new tide is coming in PR, and you can either sink or swim. Prowly listened to your feedback to diagnose three main problems PR pros will be facing in 2025.
PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
PR Tools & Software ∙ 13 min read
Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)
Kamila Hanson ∙ 13 Dec 2024
Keeping tabs on mentions gathered from print media sources is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid print media monitoring service, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned […]
Playbooks, PR Tools & Software, Product Guides ∙ 10 min read
PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches
Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
PR Strategy & Planning ∙ 10 min read
Competitive Monitoring: The Practical Guide for 2025
Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
Media Lists & Journalists ∙ 7 min read
15 Top Magazines in the US to Pitch in 2025
Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
