PR Tools & Software ∙ 7 min read
Muck Rack vs. Cision vs. Prowly: 2024 Feature & Pricing Comparison
Bart Donda ∙ 10 May 2024
We took a closer look at how Cision, Muck Rack and Prowly stack up together for PR software. Read more for a detailed feature & pricing comparison.
Industry-Specific PR ∙ 13 min read
Music PR: How to Get Publicity for Your Music
Berenika Teter ∙ 9 May 2024
With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]
Media Database ∙ 4 min read
Australian Media Database Comparison – Pricing & Features
Bart Donda ∙ 8 May 2024
Editor's note: This is a follow-up of How to Choose the Best Media Database for PR. This guide contains a comparison of the most popular media databases that contain Australian media contacts, including region-specific databases as well as global ones, such as Prowly. Regardless of if you're located in Australia or abroad, these providers will […]
AI in Public Relations ∙ 12 min read
Top 22 AI Journalists and Reporters - The 2024 List
Dominika Kuras ∙ 7 May 2024
Isn't the year 2024 the year of artificial intelligence? Sure it is. In a time when technology plays a pivotal role in shaping our world, AI journalists are leading the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities, and we're here to assist the big names. […]
Online Newsroom ∙ 6 min read
9 Outstanding Online Newsroom Examples to Get You Inspired 🤩
Berenika Teter ∙ 6 May 2024
Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat for brand communication.
Media Monitoring ∙ 11 min read
The Best Media Monitoring Tools for PR Professionals in 2024
Gina Nowicki ∙ 3 May 2024
The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]
PR Outreach & Media Relations ∙ 17 min read
How to Start Building Relationships with Influencers from Scratch
Alexandra Tachalova ∙ 26 Apr 2024
It may seem obvious to many of you, but surprisingly, I’ve met a lot of business owners that still do not realize it: influencer marketing is extremely effective. The main reason behind it is the fact that influencers’ audiences are genuinely loyal and tend to follow their advice. In fact, 84% of web users trust […]
Reputation Management ∙ 13 min read
All You Need to Know About PR Packages: Examples, Ideas and Strategies
Dominika Kuras ∙ 26 Apr 2024
It doesn’t matter whether you’re a big fan of influencers' PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […]
PR Measurement & Analytics ∙ 14 min read
What Is Earned Media? Definition, Benefits, Campaign Examples
Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
PR Strategy & Planning ∙ 16 min read
What is the PESO Model in PR? Definition & Examples
Mile Zivkovic ∙ 26 Apr 2024
The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym "PESO" stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]
PR Outreach & Media Relations ∙ 11 min read
How to Build and Improve Media Relations: Best and Worst Practices
Gina Nowicki ∙ 26 Apr 2024
Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations?
PR Measurement & Analytics ∙ 8 min read
How to Make Every Part of Your PR Content Strategy More Data-Driven
Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
