PR Outreach & Media Relations, Product Guides ∙ 11 min read
17 Sender Reputation Tips for Writing Emails in PR
Kamila Hanson ∙ 9 Jul 2024
Crafting effective emails is more than just writing catchy subject lines. There’s an entire technical side to it, where you need to be aware of all the not-so-fun details and know how to manage your email lists. That’s where Prowly’s email assistance comes into play—whenever you’re ready to start sending emails, it will guide you […]
PR Industry News & Trends ∙ 3 min read
Find your PR Mates: Join PR Collective by Prowly
Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
AI in Public Relations, Product Guides ∙ 5 min read
Dig Deeper Using Audience Analytics and AI Keyword Search
Kamila Hanson ∙ 4 Jul 2024
If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […]
Media Database ∙ 12 min read
9 Best Journalist & Media Databases Compared (2024)
Bart Donda ∙ 2 Jul 2024
A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it's a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets. Carefully used, you'll be able to find relevant journalists, create targeted media lists and build meaningful public relations that […]
Media Lists & Journalists ∙ 5 min read
Top Media Outlets for Your News - The 2023 List
Prowly ∙ 27 Jun 2024
When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that […]
PR Tools & Software ∙ 15 min read
30+ Best Media Measurement Tools for PR Pros in 2024
Mile Zivkovic ∙ 20 Jun 2024
Have you been diligently working on your client's PR campaigns but have no idea what your results are? Without valuable insights, you won't know what to do next, and it's hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2024 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
PR Strategy & Planning ∙ 12 min read
How to Create a Data-Driven PR Strategy in 2024
Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
PR Tools & Software ∙ 6 min read
2024 Vuelio Pricing - How Much is Vuelio?
Mile Zivkovic ∙ 18 Jun 2024
Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […]
PR Tools & Software ∙ 4 min read
Muck Rack Pricing in 2024 – How Much Does it Cost? [+ Muck Rack Alternatives]
Bart Donda ∙ 14 Jun 2024
Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more. So, why are you reading a blog post […]
PR Tools & Software ∙ 9 min read
Top PR CRM Tools for Public Relations Success in 2024
Dominika Kuras ∙ 13 Jun 2024
Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […]
PR Tools & Software ∙ 19 min read
Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing)
Zuzanna Dora ∙ 12 Jun 2024
Pinpointing the perfect PR tool to match your needs can feel daunting. What's worse, it comes with costs: both in time and missed opportunities in your PR actions. Well, we cut through the clutter. You'll find here 7 Muck Rack alternatives for PR specialists with their pros and cons, and pricing: 💡 Looking for a […]
