PR Tools & Software ∙ 4 min read
Muck Rack Pricing in 2025 – How Much Does it Cost? [+ Muck Rack Alternatives]
Bart Donda ∙ 30 May 2025
Muck Rack is a PR and communication software platform. Like similar PR tools, it helps you do more effective public relations and allows you to collaborate with your team. Muck Rack’s features include finding journalists, monitoring news, pitching journalists, creating custom media lists and reports, and more. Unfortunately, Muck Rack pricing is impossible to find […]
Media Monitoring, PR Tools & Software ∙ 14 min read
Best Brandwatch Alternatives: Compare Features and Pricing in 2025
Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
PR Tools & Software ∙ 16 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 27 May 2025
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
AI in Public Relations ∙ 12 min read
AI in Public Relations: Benefits, Use Cases & Ethical Considerations
Nicholas Berryman ∙ 23 May 2025
When ChatGPT first launched, it turned the world of work upside down. From the intern to the CEO, everyone started using generative AI to save time and become more efficient. Public relations is no different and, very quickly, we got new AI tools for public relations, for everything from social media automation to handling crisis management. […]
CSR & Crisis Communication, PR Crisis Management ∙ 14 min read
Social Media Crisis Management: How-to Guide for 2025
Mile Zivkovic ∙ 21 May 2025
Ever had one of those days when things suddenly blow up online and your notifications won’t stop pinging? That’s what a social media crisis can feel like—fast-moving, a bit overwhelming, and often unexpected. But here’s the thing: you’re not just watching from the sidelines. You’ve got the tools, the access, and the voice to step […]
AI in Public Relations ∙ 15 min read
18 Best AI Tools for Public Relations in 2025
Mile Zivkovic ∙ 21 May 2025
Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for AI in public relations, for activities such as: There are certain potential risks to these tools, such as accuracy and privacy concerns. However, AI tools for PR can help you […]
PR Tools & Software ∙ 14 min read
Top Communication Measurement Tools for PR Pros (2025)
Mile Zivkovic ∙ 20 May 2025
Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too. All it takes is the right tool […]
Media Monitoring, PR Tools & Software ∙ 11 min read
Top Keyword Monitoring Tools for PR Pros in 2025
Mile Zivkovic ∙ 20 May 2025
Where I am from, there is a superstition that every time you hiccup, someone, somewhere, just mentioned your name. Imagine you did the same every time someone talks about you online. The truth is that you don't have to imagine it, because there are keyword tracking apps that do exactly this: alert you every time […]
PR Crisis Management, PR Strategy & Planning ∙ 11 min read
Why is Brand Protection Important in PR? Useful Tips and Strategies
Kamila Hanson ∙ 16 May 2025
PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, […]
PR Tools & Software ∙ 6 min read
2025 Vuelio Pricing - How Much is Vuelio?
Mile Zivkovic ∙ 12 May 2025
Vuelio is a popular PR and communications software platform used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a […]
Media Monitoring ∙ 9 min read
How Much Does Media Monitoring Cost (2025 Pricing Guide)
Gina Nowicki ∙ 7 May 2025
Collecting all mentions about your brand in-house can be labor-intensive (imagine having an Excel spreadsheet, entering Yelp review scores, and labeling customer comments into confusing sentiment categories). Luckily, media monitoring costs are probably a lot less expensive than you’re thinking and will save you and your team hours of time, provide you with timely, reliable […]
Media Monitoring, PR Tools & Software ∙ 8 min read
Broadcast Monitoring Services: Guide on Tracking TV & Radio Mentions
Natalia Koltunova ∙ 6 May 2025
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
