PR Industry News & Trends ∙ 9 min read
Top PR Firms in Chicago - The 2024 List
Prowly ∙ 16 Dec 2023
It may be known as America’s Second City, but PR firms in Chicago are first-rate and handle some of the most familiar brands on the planet. From highly specialized and boutique firms to large agencies ready to deploy an army to promote your message, we are spoiled for choice when it comes to Chicago-based public […]
Interviews & Webinars ∙ 7 min read
Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023
Prowly ∙ 15 Dec 2023
This is the beginning of the new year and we decided to prepare something special for you — a Special Edition of #PRChat. In this chat, we'll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. From the increasing importance of SCR […]
PR Strategy & Planning ∙ 9 min read
How to Create a 2023 PR Calendar With Your Team (w/ Template)
Gina Nowicki ∙ 15 Dec 2023
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2023! One of the most powerful building blocks of a proactive strategy is […]
Corporate Social Responsibility ∙ 14 min read
What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility
Shaurya Jain ∙ 15 Dec 2023
Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should - it can form part of a solid customer-first strategy when you show customers that they, as well as the world around them, matter to your business. You don't need […]
Magazine, PR Industry News & Trends ∙ 8 min read
20+ PR Industry Statistics You Should Know in 2023
Prowly ∙ 15 Dec 2023
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]
PR Outreach & Media Relations ∙ 17 min read
How to Write a Media Pitch (w/ 7 Real Examples from Experts)
Bart Donda ∙ 15 Dec 2023
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]
PR Strategy & Planning ∙ 7 min read
Digital PR in 2021: How to Incorporate SEO & Content Marketing into Your PR Strategy
Tracy Vides ∙ 15 Dec 2023
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it.
PR Strategy & Planning ∙ 8 min read
How to Plan a Promotional Event in the Age of Physical Distancing
SMC Communications ∙ 15 Dec 2023
As companies around the world continue to feel the impacts of the COVID-19 pandemic, adapting your business model is key to long-term success and survival. As a PR agency that hosts regular in-person meetings, launch parties, and media events on behalf of our restaurant clients, we’ve been working hard to adjust to our temporary new […]
Interviews & Webinars ∙ 4 min read
Prowly #PRChat with Ali Sheik, Director of PR at Reachology
Prowly ∙ 15 Dec 2023
If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization. In his 20+ years of high-level […]
PR Industry News & Trends ∙ 7 min read
5 Upcoming Customer Behavior Trends for PR Professionals
Pratik Dholakiya ∙ 15 Dec 2023
As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself? For one, companies need a robust communication strategy that acknowledges these changing trends. This will help them earn the trust and […]
PR Strategy & Planning ∙ 10 min read
PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
PR Client Management ∙ 7 min read
Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients
Simki Dutta ∙ 13 Dec 2023
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it's incredibly challenging to prioritize "unpaid" work over paid work. However, it's imperative to keep marketing […]
