Corporate Social Responsibility ∙ 9 min read
Corporate Social Responsibility in the Age of Coronavirus (COVID-19)
Prowly ∙ 18 Dec 2023
CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship.... and then COVID-19 happened.
PR Industry News & Trends ∙ 7 min read
How COVID-19 is affecting the PR Market in the UK and beyond?
Karolina Kroliczek ∙ 18 Dec 2023
COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […]
PR Crisis Management ∙ 14 min read
How to Create a Crisis Communication Plan (Updated for COVID-19)
Mikko Koskinen ∙ 18 Dec 2023
Learn everything you need to prepare for a crisis.
PR Strategy & Planning ∙ 16 min read
Public Relations for Beginners: A Guide to PR
Prowly ∙ 18 Dec 2023
Every penny spent on marketing should generate revenue. PR is no different. Here are some fundamentals you should remember about when forming a successful strategy for your business
Reputation Management ∙ 13 min read
Tips for Effective Online Reputation Management [2023 Guide]
Jan Kuzel ∙ 18 Dec 2023
Reputation management is not a simple concept anymore. Not too long ago, it depended heavily on how traditional media (including magazines, TV, radio, and newspapers) perceived your business. Nowadays, though, you have to add at least websites, social networks, and online review sites to the mix. Let’s have a look at what effective online reputation […]
PR Strategy & Planning ∙ 9 min read
How To Design & Write a PR Proposal in 5 Simple Steps
Petra Odak ∙ 18 Dec 2023
If the first rule of PR is making sure to be masterful with words, you surely want to replicate that in your PR proposal. This rule applies no matter the objective (a single PR campaign proposal or an offer for an ongoing PR strategy), and the client. The truth is: Working on someone’s image and […]
PR Industry News & Trends ∙ 9 min read
Top PR Firms in Chicago - The 2024 List
Prowly ∙ 16 Dec 2023
It may be known as America’s Second City, but PR firms in Chicago are first-rate and handle some of the most familiar brands on the planet. From highly specialized and boutique firms to large agencies ready to deploy an army to promote your message, we are spoiled for choice when it comes to Chicago-based public […]
Interviews & Webinars ∙ 7 min read
Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023
Prowly ∙ 15 Dec 2023
This is the beginning of the new year and we decided to prepare something special for you — a Special Edition of #PRChat. In this chat, we'll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. From the increasing importance of SCR […]
PR Strategy & Planning ∙ 9 min read
How to Create a 2023 PR Calendar With Your Team (w/ Template)
Gina Nowicki ∙ 15 Dec 2023
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2023! One of the most powerful building blocks of a proactive strategy is […]
Corporate Social Responsibility ∙ 14 min read
What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility
Shaurya Jain ∙ 15 Dec 2023
Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should - it can form part of a solid customer-first strategy when you show customers that they, as well as the world around them, matter to your business. You don't need […]
Magazine, PR Industry News & Trends ∙ 8 min read
20+ PR Industry Statistics You Should Know in 2023
Prowly ∙ 15 Dec 2023
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]
PR Outreach & Media Relations ∙ 17 min read
How to Write a Media Pitch (w/ 7 Real Examples from Experts)
Bart Donda ∙ 15 Dec 2023
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]
