Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
PR Tools & Software ∙ 8 min read
What is the Best Alternative to Roxhill? Five Top Picks
Mile Zivkovic ∙ 2 Dec 2024
If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features. […]
Media Monitoring, PR Tools & Software ∙ 7 min read
Radio & TV Broadcast Monitoring: A Guide to Comprehensive Coverage
Mile Zivkovic ∙ 2 Dec 2024
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
PR Strategy & Planning ∙ 16 min read
Guide to Brand Awareness Campaigns for PR Specialists
Zuzanna Dora ∙ 29 Nov 2024
Struggling to get attention from your target audience? (Painfully) seeing they don't distinguish your offer from competitors? We get it. With competition that's faster than ever and strong brands just getting stronger, you need to fight for consumer awareness. Targeted brand awareness campaigns are the answer. Let us walk you through crafting campaigns that align […]
PR Strategy & Planning ∙ 15 min read
Best Brand Awareness Strategies Overview (with Examples)
Zuzanna Dora ∙ 28 Nov 2024
Have you heard that brand awareness activities don't translate into monetary value? Well, here's a study to change your stakeholders' minds. In 2020, McKinsey stated it clearly: the top 40 strongest brands significantly outperform the MSCI benchmark in a 20 year perspective. Strong brands perform better, attracting (and retaining) more clients. It's a must-have for […]
PR Strategy & Planning ∙ 10 min read
What is Owned Media (with Examples)
Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
Media Lists & Journalists, PR Outreach & Media Relations ∙ 3 min read
How to Find Guardian Contact Information: A Step-by-Step Guide
Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
Playbooks, PR Tools & Software ∙ 7 min read
PR Playbook: How to Personalize Emails Successfully at 2x Speed
Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
PR Measurement & Analytics ∙ 11 min read
Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)
Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Here, […]
PR Strategy & Planning ∙ 13 min read
How to Use Print Media in the Digital PR World (Examples Included)
Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
PR Tools & Software ∙ 15 min read
2025 Cision Pricing: How Much Does Cision Cost?
Kamila Hanson ∙ 9 Oct 2024
Cision is the oldest PR tool on the market, known for its extensive features, capabilities, and strong brand recognition. However, despite its legendary status, its pricing remains a mystery and is nowhere to be found on their website. The question is, why does one of the oldest names in PR keep potential customers in the […]
Press Release Writing and Content Creation ∙ 17 min read
How to Write a Press Release (With Tips From PR Pros)
Prowly ∙ 9 Oct 2024
Our ultimate guide will help demystify press releases and will explore how to write a simple and effective news release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business.
