PR Tools & Software ∙ 8 min read
Top Prezly Alternatives for 2024 (Pricing Plans & Features)
Mile Zivkovic ∙ 30 Aug 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring? Or perhaps Prezly pricing […]
PR Tools & Software ∙ 7 min read
JustReachOut Pricing: How Much Does JustReachOut Cost in 2024
Mile Zivkovic ∙ 27 Aug 2024
JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there. Today, we talk about JustReachOut pricing to learn how much the tool […]
PR Strategy & Planning, Reputation Management ∙ 12 min read
Corporate Reputation Management: Strategies for PR Pros
Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
PR Measurement & Analytics, PR Strategy & Planning ∙ 14 min read
29 PR KPIs You Should Measure: A Guide for PR Professionals
Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
PR Outreach & Media Relations ∙ 7 min read
Top Tier Publications: What They Are and How to Get Published
Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work." If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
PR Outreach & Media Relations ∙ 9 min read
How to Get Featured in a Magazine: A Step-by-Step Guide
Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
PR Industry News & Trends ∙ 11 min read
Best PR Newsletters in 2024: 18 Picks for PR Professionals
Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills. Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
PR Strategy & Planning ∙ 12 min read
8 Steps to Get the Media Placements You Always Wanted
Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent. Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
PR Tools & Software ∙ 20 min read
How to Choose the Best PR Analytics Tools in 2024: Metrics That Matter Most
Kamila Hanson ∙ 22 Jul 2024
Choosing one from all the PR analytics tools on the market can be difficult if you're not sure what information you actually need. With all the capabilities available, it's imperative to search for one that best fits your business needs and is tailored to your own specific case. In this article, you'll find what metrics […]
PR Industry News & Trends ∙ 11 min read
Sabina Covo Communications Leads J&J Green Paper’s Sustainable Campaign with McDonald’s Franchisee
Nicholas Berryman ∙ 22 Jul 2024
The buzz around sustainability is so loud it can drown out even the biggest voices out there. So what to do if your company or client has something big to share? This was the big question faced by Sabina Covo Communications, a fully integrated PR and business consulting agency specialized in pioneering communication with a […]
PR Strategy & Planning ∙ 12 min read
Paid Media Explained (with Best Campaign Examples)
Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in. This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
