There’s no such thing as having too many media monitoring sources. At Prowly, we’re constantly innovating and making it easier for you to track and analyze all kinds of media—online, social listening, broadcast and print.
In addition to simply keeping informed, with a comprehensive media monitoring solution you can finally leverage real data to shape strategies, manage your reputation, and measure the effectiveness of your campaigns. This latest addition is thanks to our partnerships with the most credible service providers—LexisNexis and TVEyes.
Ready to start monitoring media mentions from on place right away? Ask for a tailored plan that aligns with your specific goals.
Or learn about these topics first:
- Get mentions in print media and paywalled content
- Collect hits from TV and radio
- 3 problems this solution will help you solve
- New metrics for more sources
- New, tailored subscription plan
Get mentions in print media and paywalled content
Better tracking and better analysis of print media mentions. Thanks to the LexisNexis database, Prowly is now able to provide you with access to global, national, regional and local newspapers, trade publications, magazines, and business journals. But wait, there’s more.
As part of the print monitoring service, users can now track and access mentions in licensed online content, including paywalled articles. And you can monitor both print and digital mentions with up to one year of historical data.
Once you’ve got your results, you can refine your search based on outlet categories and date ranges for even more relevant outcomes.
Collect hits from TV and radio
Start monitoring your most-wanted mentions with Prowly. Now powered by TVEyes, we’re bringing you real-time tracking and analysis of television and radio content.
With up to 90 days of historical data, users can filter results by various criteria, including premiere and repeat broadcasts, on a local or national scope, as well as channels of their choice.
3 problems this solution will help you solve
Adding a comprehensive media monitoring solution to your PR toolstack can help you easily overcome common industry challenges by providing you with complete coverage and a smoother workflow.
#1: Significant gaps in coverage
🛑 Before:
Missing a critical insight from print media wasn’t all that difficult (hello oldschool manual clipping!), especially if you have many sources to track. This can greatly affect your ability to make informed decisions, where crucial mentions, trends, and sentiment can be easily overlooked, leading to gaps in understanding your own presence and overall performance.
✅ After:
You can get complete coverage across all media types, including online, social listening, print, and broadcast. By gathering more mentions, you can forget about the gaps in your strategy and start making well-informed decisions with confidence.
#2: Using different tools for different sources
🛑 Before:
Handling multiple tools was inefficient and time-consuming. The constant need to switch between softwares, keep up with subscriptions, paying more and more, and finally, how time-consuming! It also meant analyzing mentions dozens of times, and generating more reports, which were directly leading to fragmented data and lower productivity.
✅ After:
Now, Prowly brings everything under one roof. So you can do all your monitoring and reporting in one single place. This helps you streamline your workflow, optimize campaigns, and monitor mentions more efficiently.
#3: Difficulties operating in various regions
🛑 Before:
Oftentimes, media monitoring services worked in one region only. Therefore, if you operate in more than just one market, you probably needed more than one tool to do so. Couple that with challenges in getting localized insights and your over strategy might have always been a bit incomplete.
✅ After:
We now offer tailored localization packages so that all of our clients can monitor media coverage across all the different countries and regions of their choice. Whether it’s the US, Canada or global markets, pick whatever suits your needs. With this, you can manage broadcast monitoring on a global scale without hesitation.
New metrics for more sources
From now on, quantifying your PR results will be less of a challenge with dashboards that include proper print and broadcast metrics. All this lets you easily analyze even more data.
Print metrics
1️⃣ Create intuitive dashboards to analyze print mentions with metrics including top print articles based on outlet circulation, number of mentions, estimated reach, share of voice, and sentiment.
2️⃣ Then, use outlet categories as filters to analyze your data even deeper.
Broadcast metrics
To evaluate the effectiveness of TV and radio mentions, users will now be able to determine top broadcast clips over a particular data set, such as publicity value, estimated reach, share of voice, and sentiment.
In addition, you’ll always be able to filter results by TV scope (US only) and types of clips.
New, tailored subscription plan
To further cater to your individual preferences, we’ve introduced a new, special pricing plan that offers a diverse range of media intelligence tools. This plan is meticulously crafted to meet the needs of even the most demanding PR professionals, providing tailored access to our comprehensive services.
Find out more and get a personalized plan that fits your unique requirements.
We’re really excited about these new additions and hope you are too. By integrating the most credible data sources on the market and providing you with user-friendly analysis tools, we’re committed to helping PR professionals stay ahead.
