Podcasts have rapidly gone from “pod-what?” to a favorite way to keep up with everything from news & entertainment to hobbies & professional topics and a million things in between. Whether listening on the way to work, on a jog, during lunch or whenever, podcasts are now part of the daily routine for millions of us who love the unlimited (free!) choices available on every topic you can imagine.
That definitely includes public relations, where podcasts from brands, agencies, individuals and others offer an incredible range of insights, inspiration and information on every aspect of the industry.
Choose a PR podcast that fits you best
But while being spoiled for choice is great when it comes to browsing what to put on your playlist, it also means that it’s hard to know where to start or be sure that you’re following the best podcasts out there. That’s why we’ve put together this list of recommended podcasts that should be on your radar. They cover everything from industry trends and hot topics to how to become a better PR pro and much more.
So the next time you want to multitask while working out, use your morning commute to sharpen your skills, or just relax with an interesting conversation, try one of these Public Relations podcasts.
11 podcasts from PR pros for PR pros
#1 The Spin Sucks Podcast with Gini Dietrich
Modern communications are the focus here and you will be a better communicator after listening to your first episode. Gini Dietrich shares her best tips and tactics from her long experience in digital communication. “The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where.” Yep, sounds about right to us and that’s why we need experts like Gini to help us out!
Where to listen?
Listen on Spotify, Apple Podcasts, Stitcher, Firpodcast Network & Audible
#2 Perfect PR with Jaimie Abbott
This podcast is focused on helping you build your profile and grow your business (and income!) through public relations and public speaking. If you’re completely new to the field and are faced with the challenge of, for example, getting the word out about your small business, this is the place to start. On the public speaking side, it’s a great guide to building what is a great secret weapon for many who find themselves in front of groups — learning how to persuade when you’re in the spotlight will always be a useful skill!
Where to listen?
Listen on Jaimie’s official site
#3 Social PR Secrets with Lisa Buyer
Here you can find weekly PR ideas for small and large businesses from a former journalist and communications pro. With nearly 200 episodes in her library, there is plenty to scroll through when looking for a place to start and you’re sure to find something that matches what you’re looking for.
Where to listen?
Listen on the official site, Spotify and Apple Podcasts
#4 The Public Relations Podcast
A relaxed, chatty podcast with interesting facts from the worlds of media, celebrities, brands & businesses. Guests give in-depth accounts of their own journeys and experiences and are given room to really go into their own stories. A great listen if you want to get to know a guest well.
Where to listen?
Listen on Spotify, Apple Podcasts & Google Podcasts
#5 PR People: The Podcast with Callum & Alex
This podcast allows you to gain inspiration and learn from PR professionals who have been there & done that, whatever it is. Each episode will leave you with some deep thoughts to ponder along with some takeaways that you can implement tomorrow to make you more successful in the PR market.
Where to listen?
Listen on Anchor FM, Spotify, Google Podcasts, Pocket Casts & Radio Public
#6 The UnNoticed Entrepreneur
Tired of your efforts being overlooked? Public relations is the most cost effective marketing there is, and you can let The UnNoticed Entrepreneur be your guide in how to #getnoticed for free. The podcast hosts discussions and shares strategies, tools and experience with practical low-cost suggestions to help business owners get the recognition they deserve. And as they say, the proof is in the pudding.
Since launching the podcast, host Jim James, published author and coach to up and coming entrepreneurs, has gained a great deal of attention and generated a lot of buzz. With the host’s 25 years of PR experience and a slew of all-star guests, you can’t help but learn something valuable.
Where to listen?
#7 For Immediate Release
Looking for a deep dive on topics like the intersection of business, communication, and technology? FIR has you covered. It’s also the place to be for hot takes on the PR news of the day and frequent sneak peeks into what people will be talking about soon. Listening to FIR will make you sound like the smartest person in the room.
Where to listen?
Listen on the official site, Apple Podcasts, Spotify & Audible
#8 Inside PR with Gini Dietrich, Joseph Thornley and Martin Waxman
PR guru Gini Dietrich makes another appearance on our list, this time with her take on big-picture topics. Inside PR delivers an overview of Public Relations and where it intersects with business and technology, which means lots of places. Keep up with Inside PR to keep your finger on the pulse of the industry.
Where to listen?
Listen on Apple Podcasts, Spotify, Deezer & FIR Podcast Network
#9 Digiday
Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Add an extremely impressive lineup of guests and you have the makings of a podcast that needs to be in your regular rotation.
Where to listen?
Listen on the official site, Apple Podcasts, Spotify, Stitcher, Acast & Podbay
#10 Futureproof with Jeremy Goldman, Vie Quartuccio & Jason Stack
Each episode is an interesting conversation with different guests. Most talks are about the future and topics related from Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality. Maybe it's not just PR topics, but I can definitely recommend this podcast.
Where to listen?
Listen on the official site, Apple Podcasts, Spotify & Acast
#11 Behind the Media
Who says it takes a long time to establish a brand and build an audience? Behind the Media is just getting started and has already gained the kind of attention that most of us dream about. This is a chat-format podcast with interesting facts from behind the media, celebrities, brands or businesses. How they manage to get this level of guest week after week is anyone’s guess but let’s just enjoy it.
Where to listen?
Listen on the official site, Audible, Apple Podcasts & Listen Notes
Time to listen & learn!
That should be enough to get you started and fill up several hours during your week with an incredible variety of voices from the world of PR. Remember that there’s a lot more to choose from if you don’t happen to find just the right fit from our list!
