PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home!
Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You can take advantage of this free event to gain a fresh perspective and new ideas to take your PR game to the next level.
What’s on?
PR Episodes are a daily 30-minute journey through the hottest topics PR has to offer. We’ll be treated to a walk of industry stars such as Tonya McKenzie and James Hayward-Browne and get a peek at their insights and expertise on subjects from AI and Technology to Social Responsibility.
Get hooked on our daily series and stay ahead of the competition with the latest trends and strategies in the industry.
Broadcast schedule
🎙Topic: Social Responsibility
🗓 Date: Monday 13.03
Tune in for “Corporate Social Responsibility: From theory to practice”
Talks and stories from active CSR practitioners that will help you understand how to turn abstract concepts into concrete solutions you can utilize to make a real impact.
Starring: Molly Baker McPherson and Claire Baumann
Directed by: Aleksandra Kubicka
🎙Topic: AI and Technology
🗓 Date: Tuesday 14.03
Join us for “Skills you need to adapt to the age of digital PR”
A fireside chat where you will learn the top skills needed to thrive in today’s fast-paced digital landscape, from using online media databases to writing press releases with AI, and introducing AI to your work.
Starring: Rebecca Moss and Gini Dietrich
Directed by: Jim James
🎙Topic: Digital PR and Link Building
🗓 Date: Wednesday 15.03
Don’t miss “How to make your digital PR campaigns get to the top?”
Discussion to inform you about the key aspects of creating successful digital PR campaigns that will blow competition out of the water.
Starring: Jennifer Grey and James Hayward-Browne
Directed by: Sophie Rhone
🎙Topic: Reputation Management
🗓 Date: Thursday 16.03
A story of overcoming adversity “Good sentiment, bad sentiment: working through a reputation crisis.”
A knowledge-filled Q&A session, where you’ll learn how to identify and mitigate risks related to your company’s reputation, as well as the most effective ways of responding to any crisis.
Starring: Tonya McKenzie
Directed by: Jennifer Berson
🎙Topic: Data-driven PR
🗓 Date: Friday 17.03
And for the finale “Data-driven PR in action: case studies and best practices”
This presentation will showcase real-world examples of successful data-driven PR campaigns and highlight best practices and key takeaways that other PR professionals can use to inform their own strategies.
Starring: Jana Garanko
Meet the cast
PR Episodes are a unique opportunity to access the top industry experts and their priceless insights for free. Let’s take a closer look at our star speakers and moderators.
📌 James Hayward-Browne, Co-founder of creative PR agency Bottled Imagination
Starring as: a Speaker
From scaling up start-ups to making big names even bigger, James is an award-winning creative turned marketer with more brands under his belt than content he's created. And there’s been a lot.
📌 Rebecca Moss, Digital PR Director - JBH
Starring as: a Speaker
Rebecca heads up the Digital PR team at JBH, delivering creative campaigns for household brands such as HD Brows, Tails.com and NIO Cocktails to name a few. Rebecca has worked in SEO for more than 10 years, specializing in content marketing campaigns and link building.
📌 Jim James, Author and Podcast Host
Starring as: a Moderator
Jim has built businesses from a suitcase over the past 25 years using public relations. He started EastWest Public Relations in 1995 and has opened offices in Singapore, China, India, and the UK. He is the host of The Unnoticed Entrepreneur podcast, is a published author, and is a coach to young, up and coming entrepreneurs.
📌 Jennifer Grey, Digital PR Lead at Green Park Content
Starring as: a Speaker
Jen Grey has been in the Digital PR industry for a decade, during which time she's led global teams and developed Digital PR strategies across multiple continents, totalling £1M+ revenue. She currently heads up Digital PR for Green Park, an award-winning content performance agency who specializes in creating meaningful content which impacts people's lives. She is an experienced speaker, university mentor and presenter.
📌 Sophie Rhone, PR Expert
Starring as: a Moderator (Director)
Sophie is a leading PR expert with 11 years experience in the industry. Based in Manchester, Sophie is now a freelance senior PR consultant helping brands establish their Digital PR Strategies.
📌 Gini Dietrich, CEO of Spin Sucks
Starring as: a Speaker
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.
📌 Jennifer Berson, Founder of Jeneration PR
Starring as: a Moderator (Director)
An award-winning PR agency owner and mentor, who has helped thousands of international agency owners scale their businesses to six figures, and was recognized by Inc. Magazine, Forbes, Apple, and more.
📌 Jana Garanko, Head Of Public Relations at Semrush
Starring as: a Speaker
Jana is the PR Lead at Semrush. Jana changed the profession of journalist to PR activity in Semrush and achieved to increase the brand awareness of Semrush globally to more than 300%, secured Semrush’s unique coverage in media like WSJ, Business Insider, The New York Times and others.
📌 Tonya MCKenzie, PR & Leadership Consultant, CEO of Sand&Shores
Starring as: a Speaker
Tonya McKenzie is a leadership and communications consultant. She is also a speaker, author, and LA County Commissioner. Tonya’s firm, Sand&Shores works with businesses, organizations, and entrepreneurs to help them tell their stories, elevate their message, and build a strong reputation in the media and the communities that they serve. As a child advocate, Tonya penned a memoir titled, A Child’s Memories of Cartoons and Murder.
📌 Aleksandra Kubicka, PR Evangelist at Prowly
Starring as: a Moderator (Director)
PR Evangelist working in Prowly, passionate about sharing knowledge and experience with others. She has been in the public relations and B2B communication industry for 14 years, in various organizations, including local boutique PR agencies, multinational startup teams, and corporate communication departments of global brands. She started her career journey with a Corporate Social Responsibility project, and it has remained one of her favorite areas ever since.
📌 Claire Baumann, SVP at BCW Global
Starring as: a Speaker
With leadership roles at McKinsey.org, the United Nations Foundation and the Obama Administration's State Department, Claire Baumann brings nearly two decades of expertise in purpose and sustainability to BCW's clients.
At BCW, Claire serves as senior counsel on issues that include climate and carbon, oceans and geopolitics for clients across CPG, real estate, and technology sectors. Previously, Claire served on the executive leadership team for McKinsey & Company’s sustainability and circular economy venture McKinsey.org. Prior to McKinsey.org, Claire was one the original architects of the SDG Media Compact, launched by the UN Secretary General in September 2018, while at the United Nations Foundation in New York.
📌 Molly McPherson, Author, Podcast host and Educator
Starring as: a Speaker
Public relations expert Molly McPherson knows how to handle a crisis. Her experience in public affairs, emergency management, and the news media enables Molly to help clients prepare for and manage communication crises by creating an indestructible PR plan of action. Molly is a podcast host, bestselling author, and creator of a popular TikTok account that makes PR crises easy to follow and easy to avoid.
See you at the premier
Prowly’s PR Episodes will be a star studded online event to remember. We roll out the red carpet March 13th, where you’ll have the chance to see top industry experts strutting their stuff and sharing their priceless insights every day for five full days, one 30-minute episode at a time.
Gain a fresh perspective and stay ahead of the competition with the latest trends and strategies in the industry all for free.
And don't you stress if you just can't catch each and every show, as all episodes will be available on-demand for all registered attendees following the live events. So join us for the premier of PR Episodes and just sit back, relax and enjoy.
