How Has Technology Changed the PR Practice for the Better?

How Has Technology Changed the PR Practice for the Better?

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play.

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During live events, it’s vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis.

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How to Get Your Customers More Involved with Your PR and Branding Strategy

How to Get Your Customers More Involved with Your PR and Branding Strategy

PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience.

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Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.

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How to Make Every Part of Your PR Content Strategy More Data-Driven

How to Make Every Part of Your PR Content Strategy More Data-Driven

By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.

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The One Thing You Need if You Want to Become a Communicator of the Future

The One Thing You Need if You Want to Become a Communicator of the Future

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.

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