I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn…
It’s 2018 and communicators, SEO experts, marketers, and content creators still haven’t figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it?
One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by PRunderground.com.
Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).
How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for…
Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed.
Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas…
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions.