Magazine, Media Monitoring ∙ 6 min read
Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022
Prowly ∙ 15 Jun 2022
We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]
Media Monitoring ∙ 12 min read
How to Do Media Monitoring: Tips & Best Practices
Kamila Hanson ∙ 20 Jan 2022
How can you develop an effective PR strategy to conquer your industry without knowing who is talking about you and what are they saying? The answer is quite simple - you can’t. Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]
Media Monitoring ∙ 10 min read
The Best Media Monitoring Tools for PR Professionals in 2024
Gina Nowicki ∙ 3 Jan 2022
The best media monitoring tools on the market are enticing and well worth the hype. What PR professional wouldn’t want to follow the pulse of their brand’s story? Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act […]
Media Monitoring ∙ 9 min read
How Much Does Media Monitoring Cost [2024 Buyer’s Guide]
Gina Nowicki ∙ 30 Dec 2021
What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […]
Media Monitoring ∙ 7 min read
Media Monitoring for PR Professionals: Importance, Advantages & More
Prowly ∙ 29 Dec 2021
Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 18 Jan 2021
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]
