Reputation Management ∙ 7 min read
Media Overexposure: How to Take Back Control of Your Media Presence
Abbi Head ∙ 3 Apr 2024
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]
PR Measurement & Analytics ∙ 11 min read
Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It
Miłosz Krasiński ∙ 3 Apr 2024
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]
PR Measurement & Analytics ∙ 12 min read
Benefits of Social Listening for PR Agencies (with Case Studies)
Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 26 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
PR Strategy & Planning ∙ 12 min read
What is a Press Kit? Best Press Kit Examples for 2024
Berenika Teter ∙ 14 Feb 2024
When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […]
PR Strategy & Planning ∙ 7 min read
How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
Matt Baird ∙ 14 Feb 2024
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short […]
PR Strategy & Planning ∙ 13 min read
How to Use PR to Make Your Next Product Launch a Success
Prowly ∙ 14 Feb 2024
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]
PR Strategy & Planning ∙ 8 min read
How to Use PR to Level Up Your Performance Marketing Game
Georgia Branch ∙ 14 Feb 2024
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Feb 2024
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Strategy & Planning ∙ 13 min read
SEO Press Releases: How to Leverage Press Releases for SEO?
Tracy Vides ∙ 9 Feb 2024
By and large, SEO press releases are shunned by the SEO community. Conversely, public relations professionals rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that SEO press releases are dead. Are press […]
PR Measurement & Analytics, Product Guides ∙ 9 min read
How to Increase Email Open Rates (Even if You’ve Already Sent It Out)
Kamila Hanson ∙ 6 Feb 2024
Turning data-driven insights into action is a proven strategy for fostering long-term relationships. We’ll focus on email analytics and show you how to transform raw data into actionable insights and leverage those insights into action. This article is an essential guide to improving open rates when you’ve already sent emails. Packed with practical tips from […]
