PR Measurement & Analytics ∙ 8 min read
How to Make Every Part of Your PR Content Strategy More Data-Driven
Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
PR Strategy & Planning ∙ 5 min read
Outbound vs Inbound PR: Why We Need a Mindset Change
Iliyana Stareva ∙ 26 Apr 2024
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.
PR Strategy & Planning ∙ 9 min read
7 Basic (Yet Brilliant) Examples of PR Tactics That Work
Mark Quadros ∙ 26 Apr 2024
There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date - and you're about to see the best examples of those. Why is it […]
PR Strategy & Planning ∙ 14 min read
What Digital PR Strategies Are Still up to Date
Alexandra Tachalova ∙ 26 Apr 2024
The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win!
PR Measurement & Analytics ∙ 13 min read
How to Create a Powerful Social Listening Strategy for PR? (with Tips and Examples)
Dominika Kuras ∙ 26 Apr 2024
If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […]
PR Strategy & Planning ∙ 8 min read
Social Media PR: How to Use Social Media For PR (w/ Examples)
Gina Nowicki ∙ 26 Apr 2024
When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR. The goals of PR […]
PR Client Management ∙ 10 min read
Do PR Companies Offer Social Media Services—And Should You, Too?
Gina Nowicki ∙ 26 Apr 2024
As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. In fact, many of them have growing social media budgets they need to strategically address in their annual marketing plan. This is also likely true […]
PR Strategy & Planning ∙ 19 min read
9 Tips for Running an Effective PR Campaign (w/ Case Study)
Burkhard Berger ∙ 26 Apr 2024
Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […]
Industry-Specific PR ∙ 17 min read
Public Relations for Beauty Products: How To Do Beauty PR Right?
Berenika Teter ∙ 26 Apr 2024
Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential. If you own or represent a beauty brand, […]
PR Measurement & Analytics ∙ 12 min read
How to Use Sentiment Analysis in PR? The 2024 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
PR Measurement & Analytics ∙ 11 min read
Share of Voice in PR: How to Calculate Your Brand SOV
Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
