PR Strategy & Planning ∙ 8 min read
How to Use PR Tools to Solve Any PR Challenge
Gina Nowicki ∙ 21 May 2024
Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. Like in any field of work, there’s a list of common challenges in PR that continually […]
Reputation Management ∙ 11 min read
Reputation PR: Effective Strategies & Management Tips (w/ Examples)
Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
PR Strategy & Planning ∙ 22 min read
The Ultimate PR Calendar for 2025: Special Days, Holidays & Events
Dominika Kuras ∙ 16 May 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it's your time to shine and create catchy content for Special Days you want to celebrate - based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […]
PR Strategy & Planning ∙ 15 min read
PR Planning: How to Create a PR Strategy (w/ Template)
Berenika Teter ∙ 13 May 2024
Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a public relations […]
Industry-Specific PR ∙ 10 min read
Fashion PR Guide to Grow A Recognizable, Beloved Brand
Lindsey Smolan ∙ 13 May 2024
For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible. Let’s start from the basics. What does […]
PR Strategy & Planning ∙ 20 min read
How to Get Media Coverage for Your Business in 2025 (w/ Expert Tips)
Berenika Teter ∙ 13 May 2024
There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]
Industry-Specific PR ∙ 13 min read
Music PR: How to Get Publicity for Your Music
Berenika Teter ∙ 9 May 2024
With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]
Reputation Management ∙ 13 min read
All You Need to Know About PR Packages: Examples, Ideas and Strategies
Dominika Kuras ∙ 26 Apr 2024
It doesn’t matter whether you’re a big fan of influencers' PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […]
PR Measurement & Analytics ∙ 14 min read
What Is Earned Media? Definition, Benefits, Campaign Examples
Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
PR Strategy & Planning ∙ 16 min read
What is the PESO Model in PR? Definition & Examples
Mile Zivkovic ∙ 26 Apr 2024
The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym "PESO" stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]
PR Measurement & Analytics ∙ 8 min read
How to Make Every Part of Your PR Content Strategy More Data-Driven
Tracy Vides ∙ 26 Apr 2024
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
PR Strategy & Planning ∙ 5 min read
Outbound vs Inbound PR: Why We Need a Mindset Change
Iliyana Stareva ∙ 26 Apr 2024
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.
