PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 28 Jan 2022
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Strategy & Planning ∙ 10 min read
Employer Branding Strategy: How to Build Your Employer Brand with PR
Jessica Perkins ∙ 15 Jan 2022
Many business owners assume that their human resource (HR) and public relations (PR) departments couldn’t be more different, but that’s far from the truth. While HR deals with personnel and PR projects the image of a company, both departments are used by an organization to maximize returns on investments. In a sense, PR can attract […]
PR Strategy & Planning ∙ 10 min read
7 Reasons Why PR & Marketing Professionals Should Join Affiliate Programs
Christopher Jan Benitez ∙ 15 Jan 2022
You may have heard the term affiliate marketing thrown out there in the PR & marketing industry. Some say it’s a great way to earn additional income, while others go as far as to say you can turn it into a full-time career. Before delving into the earnings potential of the affiliate programs, it’s worth […]
PR Strategy & Planning ∙ 10 min read
SaaS PR: Bootstrap PR Ideas for Your SaaS from a Founder
Philipp Wolf ∙ 28 Dec 2021
It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […]
PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
PR Strategy & Planning ∙ 9 min read
Mastering Blockchain & Crypto PR: Top Blockchain PR Techniques
Sarah Mawji ∙ 28 Dec 2021
Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector - but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […]
PR Strategy & Planning ∙ 5 min read
Why Using SEO for PR Through Newsroom is Worth Your Time and Effort
Andre Oentoro ∙ 26 Dec 2021
Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility.
PR Strategy & Planning ∙ 8 min read
How to Create Compelling Thought Leadership Content for PR?
Adela Belin ∙ 29 Sep 2021
Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise. Below, we will look at what thought leadership content is, […]
PR Strategy & Planning ∙ 10 min read
8 Most Impactful PR & Marketing Campaigns During The Pandemic
Alladdine Djaidani ∙ 28 Sep 2021
Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]
Corporate Social Responsibility ∙ 6 min read
6 Key Steps In Managing Corporate Social Responsibility
Ashley Halsey ∙ 30 Jun 2021
Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it. Essentially, CSR results in charitable donations, investments, and initiatives that help raise up communities, reduce carbon emissions, and generally attempt to make the world a […]
Reputation Management ∙ 5 min read
How Can Brands Earn Trust in the Fake News Era?
Iliyana Stareva ∙ 29 Jun 2021
We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more.
PR Strategy & Planning ∙ 6 min read
3 Tips for Creative Marketing That Beats Fake News
Pratik Dholakiya ∙ 29 Jun 2021
As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns.
