PR Strategy & Planning ∙ 10 min read
6 Tactics to Increase Brand Awareness For Your Small Business
Adelina Karpenkova ∙ 24 Nov 2023
Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes. Brand awareness is difficult to measure, and therefore, they prefer to dismiss it. Are you making the […]
PR Strategy & Planning ∙ 7 min read
Content Promotion: The New Digital Frontier for PR Professionals
Hilary Thompson ∙ 24 Nov 2023
As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]
PR Strategy & Planning ∙ 7 min read
6 Effective Ways Small Businesses Can Launch (and maintain) Their PR Efforts
Valerie Christopherson ∙ 22 Nov 2023
Public Relations are not meant for large corporations only, small businesses can benefit equally or more from such efforts. 70% of publishers say that they are open to getting pitched, as long as the pitch is up to their beat and PR experts understand this.
PR Strategy & Planning ∙ 21 min read
Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book
Marcelo Beilin ∙ 14 Nov 2023
Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]
PR Strategy & Planning ∙ 9 min read
Marketing & PR for Fitness Professionals: Case study
Jessica Armstrong ∙ 14 Nov 2023
A common misconception when launching a new business or trying to grow an existing one is that in order to be successful you need an intense level of marketing knowledge paired with years of experience. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […]
PR Client Management ∙ 10 min read
Grow Your PR Agency: How to Get More PR Clients in the New Year
Simki Dutta ∙ 9 Nov 2023
Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]
PR Client Management ∙ 13 min read
Starting Your Own PR Agency: How to Start a Public Relations Company
Alison Guthrie ∙ 9 Nov 2023
Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]
PR Strategy & Planning ∙ 14 min read
Hiring a PR Agency vs In-House Public Relations: Pros & Cons
Prowly ∙ 9 Nov 2023
Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]
PR Strategy & Planning ∙ 6 min read
11 Must-Have PR Skills & Traits For PR Professionals
Prowly ∙ 1 Nov 2023
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills.
PR Strategy & Planning ∙ 6 min read
The Right Way To Do Press Release Link Building In 2023
Daniel Martin ∙ 15 Sep 2023
If done right, press releases can be great for obtaining naturally incorporated backlinks. But if they’re NOT done right, they can do more harm than good and can be a source of penalties. The reason why there aren’t more people using press releases for link building is that they were generally misused in the past. […]
PR Strategy & Planning ∙ 6 min read
The Pros and Cons of Using Google News as a PR Strategy
Luke Pensworth ∙ 14 Sep 2023
Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating.
PR Strategy & Planning ∙ 7 min read
Content Marketing vs Brand Journalism: Definition, Stats & Examples
Edyta Kowal ∙ 14 Sep 2023
I’m a trained journalist and I now use my journalistic skills to create content for Prowly as their Content Manager. For some people, I am rather a brand journalist. For others – there’s no such thing as brand journalism. They prefer to talk about “failing journalism.” What is fueling this debate?
