PR Strategy & Planning ∙ 13 min read
What is LLM Seeding: Guide to Enhancing Your AI Content Strategy
Mile Zivkovic ∙ 15 Sep 2025
For anyone working in SEO or marketing, you've probably got used to hearing "Are we ranking in Google?" from your manager. But for the past few years, there's a question that keeps popping up even more: "Are we ranking in LLMs?" The underlying principles for ranking in search engines, such as Google, and large language models, like […]
PR Strategy & Planning ∙ 8 min read
Reddit, Perplexity, and Press Releases: Where GEO Starts Today
Dominika Kuras ∙ 15 Sep 2025
If you want to see where GEO is already shaping answers, look at Reddit, Perplexity, and press releases. That’s where the visibility game begins. SEO is important, too, but the rules of online visibility are shifting faster than most marketers realize. Keywords are no longer the stars here. The real competition today is for citations […]
PR Strategy & Planning ∙ 7 min read
Mastering AI Press Release Optimization for Effective PR Strategies
Dominika Kuras ∙ 15 Sep 2025
Press releases aren’t just for journalists anymore; they’re for search engines, AI algorithms, and online readers who decide what trends and stories rise to the top. A standard PR release is no longer enough. You need AI press release optimization to make your announcements discoverable, clickable, and shareable. By combining keyword-rich headlines, AI-driven SEO strategies, […]
PR Strategy & Planning ∙ 10 min read
PR Strategy for ChatGPT and Google AI Overviews: What Works Now
Kamila Hanson ∙ 10 Sep 2025
Most of us came into this industry not knowing that we're going to deal with keywords and online rankings, and none of us predicted we're going to battle AI algorithms too. For such a long time, the idea was basically this: win Google, win visibility. However, these days are gone. Now it's generative tools that […]
PR Measurement & Analytics, PR Strategy & Planning ∙ 9 min read
The Best Brand Tracking Tools for PR Teams in 2025 (with a Focus on AI Search Visibility)
Dominika Kuras ∙ 6 Aug 2025
Your brand isn’t just being talked about — it’s being summarized by AI, quoted in snippets, and ranked in search engines that didn’t even exist five years ago. Welcome to 2025, where visibility means more than media mentions. It means appearing in AI answers, voice search, and auto-generated content. For enterprise PR teams, this shift […]
CSR, PR Crisis Management, Reputation Management ∙ 8 min read
Crisis Monitoring for Government Agencies: Tools, Tactics & Real Examples
Dominika Kuras ∙ 5 Aug 2025
One missed headline can spark a firestorm. A protest gains traction overnight. A viral post spins a false narrative. A local news story morphs into a national controversy—before your agency even sees it coming. Still, many government teams rely on free tools like Google Alerts to monitor the media landscape. The problem? These tools miss […]
PR Measurement & Analytics ∙ 11 min read
Online Reputation Score: What It Is, Why It Matters, and How PR Teams Can Improve It
Dominika Kuras ∙ 16 Jul 2025
In this article, we've put together a brief online reputation guide. It includes information on what an online reputation score is, how it works, and what PR teams can do to improve it using professional tools. You'll also learn how media monitoring can help with any star rating system out there. TL;DR – Key takeaways […]
CSR & Crisis Communication, PR Strategy & Planning ∙ 13 min read
2025 Nonprofit PR Guide: Smarter Monitoring & AI Visibility
Kamila Hanson ∙ 11 Jul 2025
TL;DR: Nonprofit PR in 2025 – doing more with less Getting attention for a good cause shouldn’t feel impossible. Yet with limited budgets, small teams, and rising noise online, many nonprofits struggle to cut through. The good news? You don’t need more staff or bigger campaigns—you need sharper tools and a clearer strategy. From using […]
PR Strategy & Planning ∙ 12 min read
How to Write a Communication Plan (with Templates & Tips for AI Visibility)
Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
PR Measurement & Analytics ∙ 12 min read
How to Measure the ROI of PR (With Metrics That Actually Matter)
Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
PR Crisis Management, PR Strategy & Planning ∙ 12 min read
Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies
Kamila Hanson ∙ 1 Jul 2025
If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This […]
PR Strategy & Planning, Reputation Management ∙ 9 min read
Crafting the Perfect Public Relations Statement: A Guide for Success
Kamila Hanson ∙ 26 Jun 2025
A PR statement is more than just a few sentences. It's a perfectly curated message crafted for one's audience, where each word carries a lot of weight. In these situations, anything and everything can have an impact on a company, leading to either a favorable image or a tabloid crisis. This guide breaks down how […]
