PR Strategy & Planning ∙ 12 min read
How to Create a Data-Driven PR Strategy in 2024
Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
PR Strategy & Planning ∙ 12 min read
Press Release Costs for 2024: Comprehensive Guide
Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
Reputation Management ∙ 11 min read
Reputation PR: Effective Strategies & Management Tips (w/ Examples)
Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
PR Strategy & Planning ∙ 22 min read
The Ultimate PR Calendar for 2024: Special Days, Holidays & Events
Dominika Kuras ∙ 16 May 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it's your time to shine and create catchy content for Special Days you want to celebrate - based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […]
PR Strategy & Planning ∙ 14 min read
Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros
Dominika Kuras ∙ 12 Apr 2024
Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […]
PR Measurement & Analytics ∙ 14 min read
How to Create a Comprehensive Media Report?
Kamila Hanson ∙ 11 Apr 2024
If you're overwhelmed by the sheer volume of time and effort it takes to create media reports, you're not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […]
PR Crisis Management ∙ 23 min read
16 PR Crisis Management Examples: What (Not) to Do
Mile Zivkovic ∙ 9 Apr 2024
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Client Management ∙ 11 min read
How To Integrate Digital PR with In-House PR Successfully
STEPHANIE FINCH, PR DIRECTOR @ PROPELLERNET ∙ 9 Apr 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 18 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
Reputation Management ∙ 13 min read
All You Need to Know About PR Packages: Examples, Ideas and Strategies
Dominika Kuras ∙ 13 Mar 2024
It doesn’t matter whether you’re a big fan of influencers' PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Feb 2024
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
