PR Strategy & Planning

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 ∙ 11 min read

How to do Brand Research in 2025? A Guide with Real-Life Examples

Kamila Hanson ∙ 3 Feb 2025
Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. Chances are, something was off. And oftentimes, it's the lack of an effective brand research strategy. In this article, you'll find […]
 ∙ 12 min read

What is Brand Recognition and How to Improve It? 2025 Guide

Mile Zivkovic ∙ 3 Feb 2025
Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? If you were to show a silver logo with a half-bitten piece of fruit to almost anyone in the world, most of them would know that it's Apple. This […]
 ∙ 12 min read

How to Conduct a Brand Analysis: 3 Steps + 12 Metrics to Cover

Zuzanna Dora ∙ 31 Jan 2025
Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Turn your insights into results with Prowly – an all-in-one PR platform. What […]
 ∙ 11 min read

What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Dominika Kuras ∙ 29 Jan 2025
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand […]
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How to Pitch Trade Media: The 3 Dos and Don’ts

Karolina Borak ∙ 23 Jan 2025
In B2B PR, you want to impact the decision-makers. There’s no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. To strategize better, learn the dos and don’ts of hyper-targeting trade media.
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,  ∙ 7 min read

Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Karolina Borak ∙ 14 Jan 2025
A new tide is coming in PR, and you can either sink or swim. Prowly listened to your feedback to diagnose three main problems PR pros will be facing in 2025.
 ∙ 10 min read

Competitive Monitoring: The Practical Guide for 2025

Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
 ∙ 9 min read

Track Twitter Mentions Like a Pro in 2025

Kamila Hanson ∙ 10 Dec 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where […]
 ∙ 11 min read

Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
PR metrics illustration - colorful charts and icons
 ∙ 10 min read

PR Metrics Explained: What to Measure and Why (with Examples)

Dominika Kuras ∙ 4 Dec 2024
How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an […]
 ∙ 11 min read

How to Get on Local News? A Step-by-Step Guide for 2025

Dominika Kuras ∙ 4 Dec 2024
Looking for a way to connect with your local community? The real challenge lies in understanding how to connect with local newspapers and other media outlets. And then present stories that resonate with their audiences. Connecting with locals helps brands cover smaller markets and reach important niches. It is a great way to establish your […]
 ∙ 16 min read

Guide to Brand Awareness Campaigns for PR Specialists

Zuzanna Dora ∙ 29 Nov 2024
Struggling to get attention from your target audience? (Painfully) seeing they don't distinguish your offer from competitors? We get it. With competition that's faster than ever and strong brands just getting stronger, you need to fight for consumer awareness. Targeted brand awareness campaigns are the answer. Let us walk you through crafting campaigns that align […]
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