PR Strategy & Planning ∙ 10 min read
Competitive Monitoring: The Practical Guide for 2025
Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
Media Lists & Journalists ∙ 7 min read
15 Top Magazines in the US to Pitch in 2025
Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
PR Tools & Software ∙ 11 min read
15 Top Competitor Analysis Tools to Track Your Competition
Mile Zivkovic ∙ 5 Dec 2024
As the old saying goes, "Keep your friends close and your enemies closer." In an age of increasing customer acquisition costs, expensive paid ads, and AI threatening to disrupt every business, the last thing you want to worry about is your competition. This is why today we're giving you the very best tools for competitor […]
PR Tools & Software ∙ 8 min read
What is the Best Alternative to Roxhill? Five Top Picks
Mile Zivkovic ∙ 2 Dec 2024
If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features. […]
Media Monitoring, PR Tools & Software ∙ 7 min read
Radio & TV Broadcast Monitoring: A Guide to Comprehensive Coverage
Mile Zivkovic ∙ 2 Dec 2024
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of […]
Media Lists & Journalists, PR Outreach & Media Relations ∙ 3 min read
How to Find Guardian Contact Information: A Step-by-Step Guide
Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
PR Tools & Software ∙ 8 min read
Top Prezly Alternatives for 2025 (Pricing Plans & Features)
Mile Zivkovic ∙ 30 Aug 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring? Or perhaps Prezly pricing […]
PR Tools & Software ∙ 7 min read
JustReachOut Pricing: How Much Does JustReachOut Cost in 2025
Mile Zivkovic ∙ 27 Aug 2024
JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there. Today, we talk about JustReachOut pricing to learn how much the tool […]
PR Outreach & Media Relations ∙ 7 min read
Top Tier Publications: What They Are and How to Get Published
Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work." If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
PR Outreach & Media Relations ∙ 9 min read
How to Get Featured in a Magazine: A Step-by-Step Guide
Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
PR Tools & Software ∙ 15 min read
30+ Best Media Measurement Tools for PR Pros in 2025
Mile Zivkovic ∙ 20 Jun 2024
Have you been diligently working on your client's PR campaigns but have no idea what your results are? Without valuable insights, you won't know what to do next, and it's hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2025 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
