PR Industry News & Trends ∙ 6 min read
Why PR Teams Should Take Their Cue from Content Marketing Experts
Beau Peters ∙ 26 Apr 2024
PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […]
Industry-Specific PR ∙ 17 min read
Public Relations for Beauty Products: How To Do Beauty PR Right?
Berenika Teter ∙ 26 Apr 2024
Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential. If you own or represent a beauty brand, […]
AI in Public Relations ∙ 11 min read
11 Best AI Tools for Public Relations in 2024
Mile Zivkovic ∙ 25 Apr 2024
The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Despite the potential risks of these tools, such as accuracy and privacy concerns, AI tools for PR are very helpful. If […]
AI in Public Relations ∙ 12 min read
Best ChatGPT Prompts for Public Relations
Natalia Koltunova ∙ 25 Apr 2024
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […]
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2024
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
PR Tools & Software ∙ 7 min read
Best Media Relations Tools: The 2024 List
Prowly ∙ 24 Apr 2024
Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. Sorry to ruin the surprise ending, but it’s a fact. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. In […]
PR Measurement & Analytics ∙ 12 min read
How to Use Sentiment Analysis in PR? The 2024 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
PR Measurement & Analytics ∙ 13 min read
PR Measurement: Measuring PR Success Through KPI Evaluations
Renée Warren ∙ 17 Apr 2024
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will greatly impact your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan to manage your brand’s image or get the word out about your company story […]
Press Release Writing and Content Creation ∙ 13 min read
5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips
Zuzanna Dora ∙ 17 Apr 2024
Have you ever found yourself questioning your storytelling skills? We've all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It's a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […]
AI in Public Relations ∙ 11 min read
The Impact of ChatGPT on PR: Our Tests & Outlook
Gina Nowicki ∙ 17 Apr 2024
It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […]
PR Measurement & Analytics ∙ 11 min read
Share of Voice in PR: How to Calculate Your Brand SOV
Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
PR Measurement & Analytics ∙ 12 min read
What is UVPM in PR? (UVPM metric alternatives)
Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
