PR Measurement & Analytics ∙ 11 min read
Reach vs. Impressions: What Are Media Impressions and Reach in PR?
Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
PR Tools & Software ∙ 10 min read
8 Best Prowly Alternatives to Try in 2025
Kamila Hanson ∙ 5 Dec 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a […]
PR Tools & Software ∙ 15 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a Propel alternative? Try Prowly completely free for 7 days […]
PR Strategy & Planning ∙ 9 min read
PR Metrics Explained: What to Measure and Why (with Examples)
Dominika Kuras ∙ 4 Dec 2024
How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an […]
PR Strategy & Planning ∙ 11 min read
How to Get on Local News? A Step-by-Step Guide for 2025
Dominika Kuras ∙ 4 Dec 2024
Looking for a way to connect with your local community? The real challenge lies in understanding how to connect with local newspapers and other media outlets. And then present stories that resonate with their audiences. Connecting with locals helps brands cover smaller markets and reach important niches. It is a great way to establish your […]
Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
PR Tools & Software ∙ 8 min read
What is the Best Alternative to Roxhill? Five Top Picks
Mile Zivkovic ∙ 2 Dec 2024
If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features. […]
PR Strategy & Planning ∙ 17 min read
Guide to Brand Awareness Campaigns for PR Specialists
Zuzanna Dora ∙ 29 Nov 2024
Struggling to get attention from your target audience? (Painfully) seeing they don't distinguish your offer from competitors? We get it. With competition that's faster than ever and strong brands just getting stronger, you need to fight for consumer awareness. Targeted brand awareness campaigns are the answer. Let us walk you through crafting campaigns that align […]
PR Strategy & Planning ∙ 16 min read
Best Brand Awareness Strategies Overview (with Examples)
Zuzanna Dora ∙ 28 Nov 2024
Have you heard that brand awareness activities don't translate into monetary value? Well, here's a study to change your stakeholders' minds. In 2020, McKinsey stated it clearly: the top 40 strongest brands significantly outperform the MSCI benchmark in a 20 year perspective. Strong brands perform better, attracting (and retaining) more clients. It's a must-have for […]
PR Strategy & Planning ∙ 10 min read
What is Owned Media (with Examples)
Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
Media Lists & Journalists, PR Outreach & Media Relations ∙ 3 min read
How to Find Guardian Contact Information: A Step-by-Step Guide
Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
Playbooks, PR Tools & Software, Product Guides ∙ 7 min read
PR Playbook: How to Personalize Emails Successfully at 2x Speed
Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
