PR Strategy & Planning ∙ 5 min read
Outbound vs Inbound PR: Why We Need a Mindset Change
Iliyana Stareva ∙ 26 Apr 2024
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.
PR Strategy & Planning ∙ 9 min read
7 Basic (Yet Brilliant) Examples of PR Tactics That Work
Mark Quadros ∙ 26 Apr 2024
There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date - and you're about to see the best examples of those. Why is it […]
PR Strategy & Planning ∙ 14 min read
What Digital PR Strategies Are Still up to Date
Alexandra Tachalova ∙ 26 Apr 2024
The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. If you take the time to learn about their needs and concerns, your brand will gain loyal supporters. I consider it a win-win!
PR Measurement & Analytics ∙ 13 min read
How to Create a Powerful Social Listening Strategy for PR? (with Tips and Examples)
Dominika Kuras ∙ 26 Apr 2024
If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […]
PR Client Management ∙ 10 min read
Do PR Companies Offer Social Media Services—And Should You, Too?
Gina Nowicki ∙ 26 Apr 2024
As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. In fact, many of them have growing social media budgets they need to strategically address in their annual marketing plan. This is also likely true […]
PR Strategy & Planning ∙ 8 min read
Social Media PR: How to Use Social Media For PR (w/ Examples)
Gina Nowicki ∙ 26 Apr 2024
When you stop to think about it, the rise and growth of social media have provided PR professionals with many new and incredible opportunities. In fact, social media is now so useful to an overall PR strategy that you should dedicate a sizeable portion of your plan to social media PR. The goals of PR […]
PR Strategy & Planning ∙ 19 min read
9 Tips for Running an Effective PR Campaign (w/ Case Study)
Burkhard Berger ∙ 26 Apr 2024
Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […]
PR Industry News & Trends ∙ 6 min read
Why PR Teams Should Take Their Cue from Content Marketing Experts
Beau Peters ∙ 26 Apr 2024
PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […]
Industry-Specific PR ∙ 17 min read
Public Relations for Beauty Products: How To Do Beauty PR Right?
Berenika Teter ∙ 26 Apr 2024
Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential. If you own or represent a beauty brand, […]
AI in Public Relations ∙ 11 min read
11 Best AI Tools for Public Relations in 2024
Mile Zivkovic ∙ 25 Apr 2024
The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Despite the potential risks of these tools, such as accuracy and privacy concerns, AI tools for PR are very helpful. If […]
AI in Public Relations ∙ 12 min read
Best ChatGPT Prompts for Public Relations
Natalia Koltunova ∙ 25 Apr 2024
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to better serve PR professionals. In this article, we will provide you with […]
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2024
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
