Copy editing and crafting content is the number-one responsibility of every PR professional. And even those who are great at their jobs should keep in mind that the best way to continue being good at what you do is to keep practicing and developing your skills.
Whether you are new to this business or you are more experienced but would like to learn some new things that could make your work a lot easier and enjoyable, here are some of the best tips to help you get your editing done in a much easier way.
Keep your audience in mind
The number-one thing that is important when it comes to both writing and editing your stories is to make sure that you always keep your target audience in mind when writing. Knowing your audience can help you when editing your content in a number of ways. First of all, you will know if this particular post that you’re working on is going to be attractive for your audience before you even post it.
This will help you adjust things in your text which might not seem as interesting to your audience and turn them into something appealing by using the right words for your niche. Generic subject lines are something you should always correct when editing. Knowing your audience can help you make it a lot more personal and relatable to them.
Keep in mind that your audience is what allows you to continue writing and doing what you love, so you should always make sure that what you post will be interesting to them. As Neightan White, editor at SupremeDissertations says, “Your audience is what makes or breaks your website.”
Read your copy out loud
A common mistake that many professional writers make is that they focus more on writing continuously and not taking the time to go through their copies as they write. When the time comes to edit, most professionals will go through the text in their minds and use an editing tool to help them out. While this is not a bad tactic, there is something that could help you a little bit more.
Professional writers all over the internet fully support this method. Natalie Andersen, CEO of GetGoodGrade mentioned several times that “Reading out loud was the best thing I did when I was still new in the field of writing.”
There is nothing better than reading your copy yourself and especially reading it out loud. When you read silently, there is a much better chance that you will avoid seeing any potential mistakes as your brain will instantly correct them as you read. When hearing what you wrote, you will be able to catch those little mistakes a lot easier and make your copy look more professional with a lot less effort.
Work with professional editors
While most of the time PR professionals are the ones who edit all the copies and make sure they are finalized and ready, there can always be some small mistakes which can be dismissed. On top of that, having two sets of eyes can help you improve your editing skills and another professional’s opinion can help you add some new and interesting assets to your papers.
Working with a professional editor who can either come from your team or a freelancing website can help you with polishing the copies you write. As Chelsea Ann Dowdell, professional writer for RewardedEssays said, “Working with professional editors will give your papers the recognition they deserve.” This move will only be beneficial for you and you might even come to enjoy working with someone else that works in the same field as you.
Use online editing tools
No matter how good of a writer you are, there’s always a possibility that you may make a mistake. This is what editing tools are for, and the best thing about them is that they can help you save a lot of time and effort while editing your copies. On top of that, most of them are free. Here are some of the best tools and services for editing.
This great editing tool has two options to offer to writers who use it. First of all, you can simply use it to correct your text and re-write it. This function simply underlines your mistakes as you write and when you move your mouse over the mistake you can see the suggested correction.
On top of that, you can also choose to have your work checked for errors in a separate window than the one you are writing in. This will help you protect your copy from the so-called “robot mistakes” and only choose the corrections you wish to keep from the new window and add them to your original one.
Even though online editing tools are a great (and possibly even free) way to edit your content, there is nothing more accurate than actually having a person do the corrections. Flash Essay allows you to work with professionals who will be able to help you get your editing done in no time.
This tool is an online spellchecker which you can use wherever you are, as long as you have an internet connection. All you have to do is paste your content into the checker and the site will show you any sorts of spelling, grammatical, and other mistakes you might have made.
Proofreading is always important when it comes to editing your papers and it can be a burden if you have to do it all by yourself. This great service will help you proofread your content and save quite a bit of time.
Editing a copy can become problematic if the text contains words or phrases in another language. The best way for you to overcome this is by working with a translating service which will fit your niche’s needs. You can pick the best one from IsAccurate and make sure they will get the job done professionally.
Even the most successful blogs and websites need to work with professionals who help them get their work done successfully. As Ethan Dunwill, marketing communications manager at HotEssayService said many times, “The secret to a successful marketing campaign are the professionals that work behind it.” If you keep that in mind, you will be able to know that it’s best to put some resources into working with professionals than trying to handle things all by yourself.
Making editing a much easier task
Most writers dislike editing and proofreading their papers as it takes time and there is always a possibility that you can make a mistake. While that may be a problem while working on your own, there are plenty of tips which can help you and make your content better and simply more marketable.
Working with either a professional writing service or a freelancer and using various editing tools can truly help you get your editing done much faster and with less effort. Not only will it be better to have another person make sure that everything is correct, but you will also be able to get a second professional opinion on your copy before you publish it.
If you’re still hungry for knowledge, you should save this piece, in which Mathhew Luhn and Shane Snow recommend how to step up your storytelling skills.
You can also download our Ultimate Guide to Writing Press Releases: