PR Client Management ∙ 11 min read
How To Integrate Digital PR with In-House PR Successfully
STEPHANIE FINCH, PR DIRECTOR @ PROPELLERNET ∙ 9 Apr 2024
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […]
PR Client Management ∙ 10 min read
Do PR Companies Offer Social Media Services—And Should You, Too?
Gina Nowicki ∙ 7 Jun 2022
As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. In fact, many of them have growing social media budgets they need to strategically address in their annual marketing plan. This is also likely true […]
PR Client Management ∙ 8 min read
What Questions Should You Ask Your New PR Clients?
Gina Nowicki ∙ 26 Apr 2022
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […]
PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 15 Dec 2021
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Client Management ∙ 13 min read
Starting Your Own PR Agency: How to Start a Public Relations Company
Alison Guthrie ∙ 13 Dec 2021
Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]
PR Client Management ∙ 10 min read
Grow Your PR Agency: How to Get More PR Clients in the New Year
Simki Dutta ∙ 7 Dec 2021
Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 22 Oct 2021
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Client Management ∙ 7 min read
Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients
Simki Dutta ∙ 29 Sep 2020
PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it's incredibly challenging to prioritize "unpaid" work over paid work. However, it's imperative to keep marketing […]
PR Client Management ∙ 6 min read
Customer Story: Naturalbox Raises Capital With Prowly
Prowly ∙ 15 Jun 2016
We caught up with Alicja Chlebna, Founder & CEO at Naturalbox & Veganbox Ecoliving Int. AB, to find out how their Prowly newsroom is supporting their digital communications strategy.
PR Client Management ∙ 5 min read
#PRpeople: Creating Stellar Content Will Take Your Client To The Next Level
Kristen Tischhauser ∙ 19 Jan 2016
Kristen Tischhauser, Co-founder & Managing Partner oftalkTECH, about major trends to follow in 2016: “I believe owned media creation and distribution strategy should be part of your PR plan this year. Creating stellar content and posting it in places like...”
