Press Release Writing and Content Creation

 ∙ 13 min read

How to Write an Effective Press Release? Journalists Answer

Edyta Kowal ∙ 15 Sep 2023
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get? – these are some of the questions we asked the representatives of PR News, PR Newswire, Forbes, PR Council, Business Insider Polska, and Automated Insights and the author of the book „Brand Journalism.”
 ∙ 6 min read

The Right Press Release Length to Get Your Story Picked Up

Prowly ∙ 14 Sep 2023
Too short? Too long? Find out to figure out the ideal press release length.
pr podcast
 ∙ 11 min read

A Guide to Starting Your Own PR Podcast

Prowly ∙ 28 Sep 2021
There are a number of concrete benefits it can bring to the business side of any PR agency. Take a look at what starting a podcast could do for you.
 ∙ 7 min read

Readability or Pleasure?

Marta Olczak ∙ 28 Sep 2021
It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort.
 ∙ 7 min read

5 Tricks to Stellar Proofreading of Your Media Pitch

Lesley Vos ∙ 28 Sep 2021
Email proofreading becomes a must-have skill for business people, marketers, and PR specialists who bother about metrics boost and their brands' overall reputation. The thing is that a tiny typo may cost millions to a business. When it comes to sales, media pitches, and overall business success, every detail matters. Yes, even if it's just […]
How to Format a Press Release
 ∙ 10 min read

How to Format a Press Release in 2023 (w/ Examples)

Prowly ∙ 18 May 2021
Press releases are the cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them.  Press releases are a standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news you’re […]
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