Press Release Writing and Content Creation ∙ 14 min read
Press Release Format Guide (w/ Examples)
Zuzanna Dora ∙ 13 May 2024
With press release writing, it's not all about the content. The way you present - or format - your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! […]
PR Measurement & Analytics ∙ 14 min read
What Is Earned Media? Definition, Benefits, Campaign Examples
Zuzanna Dora ∙ 26 Apr 2024
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It's the kind of publicity you don't pay for directly, but it's invaluable in building credibility and boosting your brand's visibility. In this article, we delve into earned media meaning, the concept of […]
Press Release Writing and Content Creation ∙ 13 min read
5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips
Zuzanna Dora ∙ 17 Apr 2024
Have you ever found yourself questioning your storytelling skills? We've all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It's a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […]
Press Release Writing and Content Creation ∙ 9 min read
Social Media Press Release Guide (w/ Examples)
Zuzanna Dora ∙ 4 Apr 2024
Social media press releases are present virtually everywhere - but it's hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not - […]
PR Crisis Management ∙ 19 min read
PR Crisis Management Guide (w/ Strategies and Examples)
Zuzanna Dora ∙ 4 Apr 2024
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]
PR Tools & Software ∙ 15 min read
13 Best Brand Monitoring Tools for PR Managers Compared (2025)
Zuzanna Dora ∙ 22 Mar 2024
Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who's discussing your brand or your client's and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […]
Press Release Writing and Content Creation ∙ 11 min read
How to Write an Art Exhibition Press Release (Example and Template)
Zuzanna Dora ∙ 9 Feb 2024
An artist press release - the tool to let the world know about the big events from an artist's professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let's see how to write a press release […]
Press Release Writing and Content Creation ∙ 9 min read
How to Design a Press Release (w/ Tips & Examples)
Zuzanna Dora ∙ 5 Feb 2024
Press releases are usually all about writing. However, a different - design focused - approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you'll definitely upgrade your workflow. Add press release templates to the mix, and expect […]
PR Industry News & Trends ∙ 8 min read
Top 18 PR and Communications Conferences [2025 Update]
Zuzanna Dora ∙ 19 Dec 2023
Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire - and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […]
