PR Strategy & Planning ∙ 16 min read
Guide to Brand Awareness Campaigns for PR Specialists
Zuzanna Dora ∙ 29 Nov 2024
Struggling to get attention from your target audience? (Painfully) seeing they don't distinguish your offer from competitors? We get it. With competition that's faster than ever and strong brands just getting stronger, you need to fight for consumer awareness. Targeted brand awareness campaigns are the answer. Let us walk you through crafting campaigns that align […]
PR Strategy & Planning ∙ 15 min read
Best Brand Awareness Strategies Overview (with Examples)
Zuzanna Dora ∙ 28 Nov 2024
Have you heard that brand awareness activities don't translate into monetary value? Well, here's a study to change your stakeholders' minds. In 2020, McKinsey stated it clearly: the top 40 strongest brands significantly outperform the MSCI benchmark in a 20 year perspective. Strong brands perform better, attracting (and retaining) more clients. It's a must-have for […]
PR Measurement & Analytics ∙ 11 min read
Guide to Brand Reputation Analysis for PR Professionals (w/ Tools)
Zuzanna Dora ∙ 17 Oct 2024
If it's been a while since you checked on your brand reputation, you might be working on outdated assumptions and irrelevant data. And the results: brand campaigns that just miss the point. Keeping up-to-date with customer perception is essential when you're working on your corporate brand and reputation analysis can give you just that. Here, […]
PR Strategy & Planning, Reputation Management ∙ 12 min read
Corporate Reputation Management: Strategies for PR Pros
Zuzanna Dora ∙ 21 Aug 2024
What is being said about your company and why should you care? Corporate reputation impacts all business aspects: from who buys your products through partnerships, stock market results, and even job candidates. All of which translates into your financial results. And the good news is, it can be managed. It's called effective corporate reputation management. […]
PR Measurement & Analytics, PR Strategy & Planning ∙ 14 min read
29 PR KPIs You Should Measure: A Guide for PR Professionals
Zuzanna Dora ∙ 6 Aug 2024
Do you track the impact all your hard work has on the bottom line? You know the value of your work: that crucial publication quoting the CEO, a greater share of voice, improved brand sentiment. But how do you package that up to win greater budgets and recognition? The answer lies in the best Key […]
PR Industry News & Trends ∙ 11 min read
Best PR Newsletters in 2025: 18 Picks for PR Professionals
Zuzanna Dora ∙ 26 Jul 2024
Consider newsletters a burden? Let us change your mind. We chose a few PR-related newsletters that deliver insights (and, oftentimes, delight) and have been proven to level up your PR skills. Here's the list of the top 18 PR newsletters: Why should you give PR newsletters a chance? #1 Getting news-worthy stories delivered As a […]
PR Tools & Software ∙ 19 min read
Top 7 Muck Rack Alternatives You Should Consider in 2025 (Features & Pricing)
Zuzanna Dora ∙ 12 Jun 2024
Pinpointing the perfect PR tool to match your needs can feel daunting. What's worse, it comes with costs: both in time and missed opportunities in your PR actions. Well, we cut through the clutter. You'll find here 7 Muck Rack alternatives for PR specialists with their pros and cons, and pricing: 💡 Looking for a […]
PR Tools & Software ∙ 21 min read
7 Best Cision Alternatives in 2025
Zuzanna Dora ∙ 11 Jun 2024
Does choosing a PR tool seem like a daunting task? That's why we came up with the idea to provide a full top seven Cision alternatives comparison. In this article, you'll see the most important qualities of each PR platform alongside their pros, cons and (estimated) pricing: You will also learn about alternatives to Cision’s […]
PR Strategy & Planning ∙ 12 min read
Press Release Costs for 2025: Comprehensive Guide
Zuzanna Dora ∙ 3 Jun 2024
Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there's a lot of options to choose from. This article tries to answer the question: how much does a press release cost - and why? We'll elaborate on: Hopefully, you'll be able to choose the best option […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Rebranding Press Release (Examples and Template)
Zuzanna Dora ∙ 23 May 2024
A rebranding press release is an official announcement for the news media, offering insights into your company's rebranding process. Sent to carefully selected media outlets, it helps you get coverage and reach the right key audiences. In this way, you can share your new brand story and generate excitement for the changes. We'll show you […]
PR Tools & Software ∙ 12 min read
Top 5 Meltwater Alternatives in 2025
Zuzanna Dora ∙ 17 May 2024
The PR software market offers a wide range of options, and it can be difficult to choose the best one for you. This article aims to help you make the right choice by comparing the best Meltwater alternatives. Who is the competition for Meltwater? We'll cover these top 5 options. If you're worried about cost, […]
Reputation Management ∙ 11 min read
Reputation PR: Effective Strategies & Management Tips (w/ Examples)
Zuzanna Dora ∙ 17 May 2024
A positive reputation in public relations isn't merely an advantage; it's a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […]
