Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t.
As a Content Designer, I create articles for FreshMail's blog and other publications. I have three years of B2B sales experience. I'm fascinated by Real-Time Marketing campaigns, Augmented Reality, and marketing trends in B2B. Besides that, I love to read books and spend my time actively.